Digital Marketing Assistant

Description

Job Summary: We are seeking a Digital Marketing Assistant to manage digital lead generation campaigns and convert leads into real business opportunities for a real estate company. Key Responsibilities: 1. Manage digital lead generation campaigns and optimize results. 2. Comprehensive management of commercial leads and coordination with the sales team. 3. Strategic collaboration with the Marketing department for continuous improvement. A real estate company specializing in property acquisition, sales, and rentals is seeking a **Digital Marketing Assistant**, responsible for managing digital lead generation campaigns and converting generated leads into tangible business opportunities. **REQUIREMENTS:** * Bachelor’s degree, technical diploma, or graduate in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or related fields. * Minimum 2 years of experience managing campaigns in Meta Ads Manager. * Experience managing performance campaigns and optimizing results. * Experience using CRM systems as daily working tools (HubSpot, Pipedrive, Salesforce, Zoho, Clientify, ActiveCampaign, or similar). * Experience in managing and tracking commercial leads. * Intermediate knowledge of Google Ads. * Familiarity with digital metrics (CPL, CTR, CPC, ROAS, Conversions, etc.). * Intermediate proficiency in Microsoft Office or Google Workspace. **EMPLOYMENT CONDITIONS:** * Market-competitive salary \+ monthly variable bonus based on conversion KPI achievement. * On-site work schedule: Monday to Friday, 9 AM to 6 PM. * Work location: San Borja. * Benefits: MYPE payroll (50% of statutory benefits). **RESPONSIBILITIES:** * Design, implement, and optimize campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. * Manage campaigns targeting agent recruitment, property acquisition, and property sales or rentals. * Conduct A/B testing of ads, audiences, and creatives to improve campaign performance. * Monitor key metrics such as CPL, CTR, ROAS, and other performance indicators to continuously optimize campaigns. * Manage advertising budgets and conduct weekly investment tracking. * Ensure proper integration of leads from digital campaigns into the CRM. * Manage the full lead lifecycle, ensuring response times under 5 minutes. * Qualify prospects, schedule appointments, follow up, and confirm attendance of interested parties. * Verify lead information and promptly assign leads to the appropriate sales team. * Monitor the sales team’s adherence to response time requirements. * Prepare weekly reports on digital campaigns, lead conversion, and commercial performance. * Coordinate with the Marketing department to continuously improve digital campaigns and strategies. Employment Type: Full-time Salary: S/.1,500\.00 \- S/.1,800\.00 per month Application Question(s): * How many years of experience do you have managing campaigns in Meta Ads Manager? * Do you have experience using CRM systems and managing and tracking commercial leads? * Do you have intermediate knowledge of Google Ads, Google Workspace, and Microsoft Office? * Are you familiar with digital metrics such as CPL, CTR, CPC, ROAS, Conversions, etc.? * If you agree with the conditions, what are your salary expectations? Please specify the amount. Work Location: On-site employment