Digital Trafficker

Description

Job Summary: We are seeking an analytical, strategic, and results-oriented Digital Trafficker to manage and optimize digital advertising campaigns on Meta Ads and Google Ads. Key Highlights: 1. Career path and professional growth opportunity 2. Excellent working environment 3. Participation in digital growth and development projects **JOIN IDERMA CAPILAR!** At **IDERMA CAPILAR**, we have over **20 years of experience**, establishing ourselves as a specialized center in **trichological dermatology, hair transplantation, laser dermatology, and aesthetic medicine**. We are currently seeking top talent to join our team and take on the challenge of: **DIGITAL TRAFFICKER** We seek a professional who is **analytical, strategic, and results-oriented**, with experience in digital advertising, lead generation, and campaign optimization. REQUIREMENTS: * Bachelor's degree or graduate in **Marketing, Advertising, Communications, or related fields**. * Proven experience in **managing and optimizing digital advertising campaigns**. * Proficiency in platforms such as **Meta Ads (Facebook and Instagram) and Google Ads**. * Knowledge of audience segmentation and target audience definition. * Experience in **lead generation and acquisition**. * Ability to analyze data, metrics, and results to optimize campaigns. * Familiarity with KPIs such as **CPL, CPA, CTR, ROAS, ROI, and conversion rate**. * Proficiency in campaign measurement, tracking, and analytics tools. * Ability to conduct A/B testing and propose improvement strategies. * Ability to work collaboratively and coordinate with **Marketing, Design, and Content teams**. * Proactive, organized, analytical profile with strong goal-orientation. KEY RESPONSIBILITIES: * Create, configure, manage, and optimize advertising campaigns on **Meta Ads and Google Ads**. * Develop segmentation strategies to reach the target audience and improve lead acquisition. * Monitor campaign performance daily and make adjustments to maximize results. * Manage and optimize the digital advertising budget. * Analyze performance metrics and KPIs to identify improvement opportunities. * Conduct market research and competitive analysis to identify new opportunities. * Develop and execute ad, segmentation, and campaign strategy tests. * Track lead generation volume and quality resulting from campaigns. * Prepare periodic reports with results, analysis, and strategic recommendations. * Coordinate with Marketing, Design, and Content Creator teams to develop effective campaigns. * Stay updated on trends, tools, and platform changes in digital advertising. WE OFFER: * Opportunity to join a company with **over 20 years of experience**. * **Career path and professional growth opportunity**. * Excellent working environment. * Participation in digital growth and development projects. WORK SCHEDULE: * **Monday to Friday:** 8:00 a.m. to 6:00 p.m. * **Saturdays:** 8:00 a.m. to 1:00 p.m. **Are you passionate about digital advertising, data analysis, and delivering results?** **This opportunity is for you!** **Apply now and become part of the IDERMA CAPILAR team.** Salary: S/.2,000\.00 \- S/.2,500\.00 per month Work Location: On-site employment