DIGITAL MARKETING ANALYST

Description

Job Summary: We are seeking a technical and analytical professional to manage organic positioning, performance campaigns, advanced analytics, and technical optimization for clients, with exposure to cutting-edge technologies. Key Highlights: 1. 360° role with direct exposure to client accounts and cutting-edge technologies 2. Management of organic positioning, performance campaigns, and advanced analytics 3. Implementation of strategies for visibility in conversational search engines and AI At MSF Creative, we seek a technical and analytical professional with high autonomy to manage organic positioning, performance campaigns, advanced analytics, and technical optimization for our clients. A 360° role with direct exposure to client accounts and cutting-edge technologies such as **GEO (Generative Engine Optimization) and AI Search**, based at our **Surco** office, with **hybrid** work arrangements. **Requirements:** * Graduate or Bachelor’s degree in Marketing, Communications, Advertising, Engineering, or related fields. * Minimum **1–2 years of experience** in digital marketing, SEO, performance campaigns, or e-commerce. * **Advertising platform proficiency:** Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. * **Analytics and SEO:** GA4, Google Tag Manager, Search Console, and tools such as SEMrush, Ahrefs, or Screaming Frog. * **Technology:** Knowledge of Technical SEO, GEO/AI Search, basic HTML, and AI tools (ChatGPT, Claude, Gemini). * Availability to work hybrid in Surco (near Benavides Bridge), Monday–Friday from 8 AM to 6 PM, and Saturdays from 8 AM to 11 AM. **Desirable:** * Multiclient experience in lead generation and e-commerce. * Proficiency in Looker Studio for reporting. * Basic knowledge of CRO, UX, and sales automation. * Valid certifications (Google, Meta, etc.). **Responsibilities:** * **Technical SEO, GEO & AI Search:** Indexation audits (Search Console), on-page optimization, and semantic architecture. Implementation of strategies for visibility in conversational search engines and AI (ChatGPT Search, Perplexity, Gemini, AI Overviews). * **Paid Media (Digital Campaigns):** Creation, optimization, and budget control of lead- and conversion-focused campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. * **Digital Analytics & Tracking:** Advanced GA4 and GTM configuration, pixel and conversion setup. Resolution of attribution issues and creation of performance dashboards. * **CRO & Technical E-commerce:** Identification of funnel friction points, landing page optimization, and direct coordination with web development teams for proper technical integration of payment gateways, forms, and UX. **Benefits:** * **Hybrid work model: 4 days remote / 2 days in-office**, within an excellent work environment built on respect and goal achievement. * Competitive compensation structure aligned with market standards. Salary: S/ 1200–S/1500 Salary: S/.1,200.00–S/.1,500.00 per month Application Questions: * Which district do you live in? (Interview is in-person) * What is your academic degree and field of study? * Do you have at least 1 year of experience in Digital Marketing? * Do you have experience using WordPress? * Are you available to start immediately? Please provide your phone number or WhatsApp Work Location: On-site employment