Marketing Manager

Description

Job Summary: We are seeking a Marketing Specialist to design, execute, and optimize digital advertising campaigns and lead generation and conversion strategies. Key Highlights: 1. Proven experience in performance-oriented digital marketing 2. Advanced proficiency in Meta Ads, Google Ads, and Google Analytics 3. Strong analytical capability and metrics-driven orientation On behalf of our client — an economic group with projects in education, services, and retail — we are looking for a Marketing Specialist who builds trust, authority, and community. Profile \- Technical degree, Bachelor's, or graduate in Marketing, Advertising, Business Engineering, or related fields. \- Proven experience in performance-oriented digital marketing. \- Advanced proficiency in: \- Meta Ads (Facebook / Instagram) \- Google Ads \- Google Analytics \- Digital tracking and analytics tools \- Solid knowledge of: \- Conversion funnels \- Advanced segmentation \- Campaign optimization \- Customer Experience (CX) \- Strong analytical capability and metrics-driven orientation. \- Tactical, execution-oriented, and commercially goal-focused profile. \- Ability to work under pressure and with clear sales targets. Responsibilities \- Design, execute, and optimize digital advertising campaigns across paid channels (Meta Ads, Google Ads, others). \- Develop and implement lead generation, conversion, and scaling strategies. \- Manage and optimize advertising budgets according to business objectives. \- Analyze campaign results and make real-time continuous adjustments. \- Implement remarketing strategies and sales funnel optimization. \- Coordinate with the sales team to improve lead quality and conversion. \- Monitor ad performance, landing pages, and digital funnels. \- Prepare and present periodic performance and results reports. Hybrid work mode, with in-person attendance as needed Application Question(s): * Tell us about your experience in roles similar to this position * How many years of experience do you have performing similar functions? * In which sectors have you worked? * Which tools do you use? * Indicate your level of proficiency in Meta Ads * Indicate your level of proficiency in Content Management * Salary expectations * Please indicate your availability to start working Workplace: Hybrid in Lima, Lima