Media Planner

Description

Job Summary: We are seeking a Media Planner to lead projects, strategically manage brands, and position advertising campaigns—achieving goals and driving business growth for the department. Key Highlights: 1. Lead projects and strategically manage brands 2. Innovation and high-impact digital solutions 3. Collaborative work with multidisciplinary teams **Are you interested in leading projects and managing brands from a strategic perspective?** At **Laboratorio Digital**, a specialized agency in strategy, creativity, and performance, we work with brands aiming to stand out and meaningfully connect with their audiences through innovation. We focus on delivering high-impact digital solutions backed by strategic insight and an integrated approach across content, media, and data. We are looking for a **Media Planner**: **What will be your mission?** Position our clients’ advertising campaigns across communication channels, achieve the objectives of proposed strategies, and drive business growth for the media department. **What do we require from you?** * Bachelor’s degree or technical diploma in Advertising, Marketing, Communications, or related fields. * Minimum 2 years of experience in similar roles or positions related to the advertising industry. * Knowledge of digital marketing and social media platforms (Facebook, Google, Instagram, TikTok). * Advanced knowledge of Google Analytics, Google Data Studio, and Google Ads. * Advanced knowledge of Facebook Insights, Twitter Analytics, and Instagram Analytics. * Advanced knowledge of Metricool and Google Tag Manager. * Advanced knowledge of Microsoft Office. * Organizational skills and attention to detail. * Proactivity and autonomy to anticipate challenges and resolve them effectively. * Collaborative work with multidisciplinary teams. * Fluent and assertive communication with clients and internal teams. * Leadership and decision-making grounded in sound judgment. * Creativity, innovation, and strategic thinking. **What will you do on a day-to-day basis?** * Define departmental objectives in operational, profitability, and personnel development terms. * Plan and supervise departmental operations on a weekly, monthly, and annual basis (workflows, leave requests, schedules, vacations, transportation). * Overall responsibility for coordinating the team with other internal agency departments to execute each assigned project. * Analyze opportunities and support the development of new proposals related to current accounts or potential clients. * Overall responsibility for developing and executing the strategic plan for each account assigned to the team. * Overall responsibility for training and applying methodologies across the team’s various accounts. * Overall responsibility for monitoring budgets and tracking progress of campaigns and/or projects related to the media department. * Client relationship management, including involvement in managing and coordinating periodic client meetings for presenting new proposals and performance reports. * Support for commercial meetings organized by the holding company. * Overall responsibility for coordinating the assigned department with the administrative and operations departments for monthly closings. * Implementation and monitoring of KPIs for digital campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and Programmatic. * Creation of integrated dashboards consolidating data from multiple sources in Looker Studio. * Presentation of Post-Buy Reports for digital campaigns. * Analyze user behavior using GA4, Google Search Console, and Hotjar to identify growth opportunities. * Implement necessary pixels and tags to ensure accurate tracking of brand events and conversions. * Media plans and strategic presentations. * Supervision of department interns. **What do we offer you?** * Formal employment contract from day one under the MYPE regime. * Statutory benefits: half-month bonus, half-month CTS (Compensación por Tiempo de Servicios), EsSalud enrollment, and 15 days of vacation. * Working hours: Monday to Friday, 9:00 a.m. to 6:00 p.m. * Work modality: Hybrid * Work location: Miraflores, Lima * Continuous training opportunities. * Half-day off on your birthday. * Opportunity to collaborate with recognized brands. Salary: S/.2,500.00 – S/.2,800.00 per month Work location: Hybrid, Miraflores, Lima