Digital Marketing Specialist

Description

Job Summary: We are looking for a hybrid profile with a Growth Hacker, Performance Marketer, and Product Thinker mindset—focused on building, experimenting, and driving measurable impact on results. Key Highlights: 1. Build and experiment to generate real impact on results. 2. Open new digital acquisition channels and optimize the funnel. 3. Generate data-driven growth insights and scale strategies. At INSALUD, we seek a profile that goes beyond traditional marketing. We want someone who builds, experiments, and delivers tangible results. **Job Objective** Drive measurable incremental growth in digital acquisition by opening new channels, optimizing the full funnel, and establishing a continuous experimentation system. **Main Responsibilities** * Open new digital acquisition channels. * Optimize the full funnel (acquisition, conversion, and retention). * Design and execute experiments (A/B testing). * Generate data-driven growth insights. * Scale strategies that deliver results. * Automate marketing processes. **Required Profile** We seek a hybrid profile combining **Growth Hacker \+ Performance Marketer \+ Product Thinker**, capable of building from scratch, iterating rapidly, and generating measurable revenue. **Requirements** * Bachelor’s degree in Marketing, Business Administration, or related fields. * Minimum 2 years of experience in digital marketing (performance/growth focus). **Key Competencies (Mandatory)** * Growth mindset. * Ability to launch channels from scratch. * Analytical mindset. * Experiment design. * Performance-oriented creativity. * Analytics and tracking. * SEO and results-driven content. * No-code / low-code tools. **Soft Skills** * Ownership (accountability for results). * Tolerance for failure and continuous learning. * Executive communication. * Proactivity. **Conditions** * Employment Type: Full time * Compensation: S/ 2,500 Salary: S/.2,400\.00 \- S/.2,500\.00 per month Work Location: On-site employment