Paid Media Marketing

Description

Summary: This role is for a data-driven, technical, and creative professional to scale paid campaigns, automate decision-making, and drive high-quality leads. Highlights: 1. Own and scale significant paid marketing budgets for a leading AI company. 2. Launch experiments across diverse markets, channels, and formats. 3. Develop smart systems for bidding, targeting, and reporting automation. **Data\-driven. Technical. Creative. You’ll scale paid campaigns, automate decision\-making, and drive high\-quality leads. All tracked. All optimized.** **Software ate the world. AI is eating software. We aim to be the \#1 choice. From LATAM to the world.** **Paid media will bring 25%\+ of our customers. We're going for 10,000\+ of them.** **You’ll own it all: LinkedIn, Google, Meta, TikTok.** About the role * Scale paid marketing campaigns while keeping CAC/ACV in check. * Own one of the biggest budgets at Darwin AI—your results will define how much it grows. * Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything. * Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI. * Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok. * Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better. * Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works. * Work hand\-in\-hand with sales, marketing, and engineering. Performance marketing is a team sport here. * Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork. * Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media. * Manage freelancers and external talent to boost speed and scale. **Requirements** * 3\+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments) * Background in Industrial Engineering or similar quantitative/technical fields * Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL * Proven experience running campaigns on: LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (\+ demand gen through data\-first strategies) * Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau * Solid engineering \+ analytics skills Able to automate analysis, uncover insights, and turn them into results * Hands\-on with: A/B testing frameworks, retargeting, dynamic segmentation, automation flows * Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you’re based) **Benefits*** **Language Classes:** Enhance your communication skills with free language courses (English, Portuguese, Spanish). * **OpenAI Premium License:** Complimentary premium access to OpenAI tools for personal and professional projects. * **Paid Time Off:** 25 days/year of vacation and holidays for optimal work\-life balance. * **Soft Hybrid Work:** Join the team in our Co\-Work offices 3 days per month for collaborative engagement.