Communications Specialist

Description

Job Summary: External Communication and Paid Media Specialist will lead communication strategies, optimizing digital campaigns for organizational positioning and growth. Key Highlights: 1. Lead the execution of external communication and Paid Media strategies. 2. Maximize digital campaign performance and positioning. 3. Coordinate with global teams and manage budgets. The Communications Specialist – External Communications \& Paid Media will be responsible for leading the execution of external communication strategies, focusing on organic channels and paid media, ensuring brand consistency, high advertising performance, and continuous data-driven optimization. This role has a specific focus on Paid Media, being responsible for maximizing digital campaign performance through strategic, analytical, and performance-oriented management, supporting the organization’s positioning, visibility, and growth objectives. Plan, execute, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, and LinkedIn Ads. * Manage external communication initiatives across organic and paid digital channels. * Define advanced segmentation strategies, personalized audiences, lookalikes, and remarketing. * Design and implement A/B tests on creatives, copy, formats, and audiences to maximize results. * Analyze campaign performance using KPIs such as CPC, CPA, ROAS, CTR, conversions, and reach, transforming data into actionable insights. * Prepare detailed performance reports with analysis, learnings, and clear recommendations. * Coordinate with content, creative, design, analytics, and marketing teams within a global organization. * Record, produce, and adapt content (video and graphic assets) for paid campaigns and organic channels. * Ensure message consistency, tone, and brand guidelines across all external communications. * Manage media budgets and conduct detailed tracking of spend and performance. * Stay updated on trends, tools, and best practices in paid media and digital communication. Technical Knowledge: * Proven experience with Meta Ads, Google Ads, and LinkedIn Ads. * Advanced Excel (data analysis, reporting, dashboards, investment control). * Proficiency with editing and design tools such as Adobe Premiere, CapCut, and Illustrator. * Solid knowledge of tracking, measurement, and digital performance analysis. Requirements: * 3\+ years of experience in digital marketing, external communications, social media, or digital campaign management. * Strong experience in paid media, with a performance focus. * Excellent writing, editing, and attention-to-detail skills. * Highly organized, proactive, and adaptable profile in dynamic, fast-paced environments. * Ability to collaborate effectively with multidisciplinary and global teams. * Fluent spoken and written English (B2 level or higher)