Content Creator

Description

Job Summary: We are seeking a Content Creator & Paid Media specialist to create engaging audiovisual content, strengthen brand presence, and generate leads through advertising campaigns on Meta, Google, and TikTok. Key Highlights: 1. Creation of audiovisual content for various social platforms. 2. Management of advertising campaigns on Meta, Google, and TikTok Ads. 3. Continuous analysis and optimization of campaign performance. Position Profile: Content Creator \& Paid Media **Position Objective:** Create compelling audiovisual content showcasing the company's products, projects, and services; strengthen brand identity; and generate inquiries from potential customers via advertising campaigns on **Meta, Google, and TikTok**. **Key Responsibilities:** * Create content for **Instagram, Facebook, TikTok, and other platforms**. * Record and edit videos of projects, installations, manufacturing processes, before/after comparisons, products, and testimonials. * Capture and edit photographs of completed works and production processes. * Create **Reels, TikToks, Stories, carousels, and posts**. * Propose ideas and develop a monthly content calendar. * Identify trends and adapt them to the outdoor advertising and signage manufacturing industry. * Create content focused on **generating inquiries and sales**, not merely accumulating likes. * Manage advertising campaigns on: * **Meta Ads** — Facebook and Instagram. * **Google Ads**. * **TikTok Ads**. * Build audiences, define targeting, and set up campaigns, ad sets, and ads. * Install/configure and review **Pixel, events, conversions, and tracking** as needed. * Analyze campaign results and perform continuous optimizations. * Prepare simple performance reports: investment, inquiries, cost per inquiry, reach, conversions, etc. * Coordinate with the sales team to identify which services/products require promotion. * Propose improvements to the company’s commercial communication and digital presence. Requirements **Essential:** * Proven experience creating social media content. * Proficiency in **video recording and editing**. * Proficiency in photography and image editing. * Mastery of tools such as **CapCut, Canva, Adobe Premiere, Photoshop, or similar**. * Experience managing campaigns on **Meta Ads, Google Ads, and TikTok Ads**. * Knowledge of digital metrics and campaign optimization. * Ability to create content end-to-end: **idea → recording → editing → publishing → advertising → analysis**. * Strong writing skills and commercial judgment. * Ability to work independently and propose creative ideas. **Desirable:** * Experience working with service-based companies, construction firms, advertising agencies, architecture studios, retail businesses, or similar industries. * Basic knowledge of graphic design. * Experience generating leads via digital campaigns. * Familiarity with Google Analytics / Tag Manager. * Ability to film high-quality content using smartphones and leverage real-world facilities, workshops, and projects as audiovisual material. * Portfolio of completed work. Salary: S/.1,600\.00 \- S/.2,000\.00 per month Work Location: On-site employment