Marketing Analyst

Description

Job Summary: Vape Station is seeking a Marketing Analyst to lead the execution of the marketing plan, coordinate the team, and oversee comprehensive campaigns to strengthen the brand. Key Responsibilities: 1. Lead the execution of the marketing plan and coordinate the team within the department. 2. Create and oversee marketing campaigns for brand positioning. 3. Develop digital marketing initiatives and monitor performance. At **Vape Station**, we are looking for a **Marketing Analyst** responsible for leading the execution of the marketing plan, coordinating the departmental team, overseeing comprehensive campaigns, and monitoring the performance of strategic initiatives to reinforce brand positioning and support the company’s business goals. **Main Responsibilities:** * Lead the marketing team, ensuring goal and campaign compliance, and delivering periodic performance and results reports. * Implement the Annual Marketing Plan aligned with the company’s strategic objectives. * Propose continuous improvements to marketing department processes. * Create, develop, and oversee marketing campaigns to strengthen brand positioning, including product launches, events, and promotions. * Develop digital marketing initiatives such as email campaigns, social media, SEO, and advertising. * Coordinate with logistics and sales teams to ensure proper campaign execution and optimize product turnover. * Supervise marketing budget management, ensuring appropriate utilization and submitting monthly financial statements. * Coordinate with the sales team to update customer databases for accurate use in marketing strategies and email campaigns. * Supervise a categorized supplier database based on services and location. * Ensure proper organization and functionality of the Marketing team’s shared workspace (DRIVE). * Generate performance measurement reports and evaluate KPIs for implemented campaigns. **Requirements:** * Bachelor’s degree in Marketing, Business Administration, Advertising, Communications Sciences, or related fields. * Minimum 2 years of experience in similar roles managing marketing departments or campaigns. * Knowledge and experience in digital marketing strategies (email marketing, SEO, social media, paid advertising). * Intermediate/Advanced proficiency in Excel. * Experience in retail or commercial sector companies is desirable. **Conditions:** * Work Mode: Hybrid * Schedule: Full Time * Formal employment from day one Salary: Starting at S/.2,500\.00 per month Application Questions: * Are you available to start immediately? * What is your salary expectation? * Please provide your phone number Work Location: Hybrid in Lima, Lima