DIGITAL MARKETING SPECIALIST

Description

Job Summary: Plan, execute, and optimize digital marketing strategies to strengthen brand positioning, generate leads, and enhance corporate presence across multiple sectors. Key Highlights: 1. Social media content strategy design 2. End-to-end digital marketing campaign management 3. Marketing KPI analysis and optimization Digital Marketing Specialist **Location:** Lima – Santa Anita **Work Mode:** On-site **Willingness to travel:** Yes Job Objective Plan, execute, and optimize digital marketing strategies to improve brand positioning, generate qualified leads, and strengthen the company’s presence in the mining, construction, industrial, energy, and infrastructure sectors. Requirements * Technical or university degree in Marketing, Advertising, Communications, or related fields. * Minimum 2 years of experience in digital marketing. * Proven experience managing Meta Ads, LinkedIn Ads, TikTok Ads, and Google Ads campaigns. * Preferred experience in B2B companies, heavy machinery, industrial sectors, or related industries. * Excellent commercial writing and content creation skills. Essential Knowledge * On-Page and Off-Page SEO. * Google Search Console. * Google Analytics 4\. * Google Tag Manager. * Meta Business Suite. * Meta Ads. * TikTok Ads. * LinkedIn Ads. * Google Ads (Search, Display, and Remarketing). * WordPress and Elementor. * Email Marketing. * Marketing Automation. * CRM (Odoo preferred). * Canva. * ChatGPT and Artificial Intelligence applied to marketing. Responsibilities * Plan, execute, and optimize Meta Ads, LinkedIn Ads, TikTok Ads, and Google Ads campaigns. * Develop SEO strategies to improve organic website positioning. * Conduct keyword research and identify positioning opportunities. * Create high-impact commercial copy for advertising campaigns. * Develop hooks, scripts, and concepts for lead-generation commercial videos. * Design content strategies for Facebook, Instagram, LinkedIn, TikTok, and YouTube. * Manage content calendars aligned with business objectives. * Implement remarketing and marketing automation campaigns. * Measure and optimize metrics such as CPL, CAC, CTR, CPC, CPM, ROAS, conversions, and lead quality. * Coordinate with the sales team to develop campaigns targeting specific sectors including mining, construction, industry, equipment rental, after-sales service, and spare parts. * Analyze campaign performance and deliver reports with proposals for continuous improvement. * Identify digital trends and new opportunities to increase reach and conversion. Competencies * Commercial creativity. * Strategic thinking. * Results orientation. * Analytical ability. * Excellent writing skills. * Organization. * Proactivity. * Innovation. * Teamwork. * Focus on generating commercial opportunities. Performance Indicators (KPIs) * Qualified leads generated. * Cost per Lead (CPL). * Return on Advertising Spend (ROAS). * Increase in organic traffic (SEO). * Keyword ranking. * Campaign conversion rate. * Social media reach and engagement. * Growth of digital community. * Number of scripts and content pieces developed monthly. * Adherence to publishing calendar. Note: Candidates residing in Santa Anita or nearby areas preferred. Salary: S/.1,500\.00 \- S/.3,500\.00 per month Application Question(s): * District * Age * Digital marketing experience * Salary expectations Workplace: On-site employment