Senior Digital Marketing Coordinator

Description

Job Summary: We are seeking a strategic Senior Digital Marketing Coordinator to manage B2B accounts, lead teams, and execute digital marketing strategies. Key Highlights: 1. Manage multiple B2B accounts and coordinate multidisciplinary teams. 2. Design, execute, and optimize digital marketing strategies. 3. Participate in client prospecting and development of commercial proposals. At **MSF Creative**, we seek a **Senior Digital Marketing Coordinator** with strategic vision, leadership, and results orientation to manage multiple B2B accounts, coordinate multidisciplinary teams, and ensure execution of digital marketing strategies that deliver results for our clients. If you are passionate about innovation, analytics, and continuous improvement, this opportunity is for you. **Requirements:** * Bachelor’s degree, graduate, or certified professional in Marketing, Communications, Advertising, Engineering, or related fields. * Minimum **2–3 years** of experience in B2B digital marketing; experience managing multiple accounts simultaneously at an agency is highly valued. * Experience leading or coordinating multidisciplinary teams. * Proficiency in **Google Ads, Meta Ads, Google Analytics 4 (GA4\), Google Tag Manager, and Google Search Console**. * Knowledge of **technical SEO**, WordPress website administration, and **CRM** systems (Odoo or similar). * Ability to manage accounts, lead projects, and deliver customer-oriented service. * Highly organized profile with capacity to plan, prioritize tasks, and track multiple projects. * Availability to work in **hybrid mode**. **Desirable:** * Prior experience at marketing agencies managing multiple accounts. * Knowledge of **GEO (Generative Engine Optimization)** and **AI Search Optimization**. * Valid certifications in Google Ads, Google Analytics, or Meta Blueprint. * Experience in industrial, metal-mechanical, or industrial safety sectors. * Proficiency in AI tools such as **ChatGPT, Claude, or Gemini**, applied to marketing. **Responsibilities:** * Design, execute, and optimize digital marketing strategies for assigned accounts. * Manage and oversee end-to-end account operations, ensuring achievement of objectives and deliverables. * Identify opportunities to improve internal processes and the agency’s value proposition. * Participate in prospecting new clients and developing commercial proposals. * Supervise security and administration of access credentials for managed accounts. * Present results and participate in strategic planning meetings with clients and management. * Identify new growth opportunities for each account through proposals for additional actions or services. * Supervise implementation and auditing of tracking via **GA4, Google Tag Manager, Enhanced Conversions**, and form-based conversions. * Analyze commercial metrics using CRM to evaluate campaign performance and opportunity generation. * Supervise administration and optimization of conversion-oriented WordPress websites. * Coordinate with the development team on implementation of technical improvements and integrations. * Organize webinars, trainings, commercial events, and organizational activities. * Assign, prioritize, and supervise marketing team activities. * Monitor adherence to deadlines, quality of deliverables, and team productivity. * Implement continuous improvement processes and ensure compliance with internal departmental reporting. **Benefits:** * Hybrid work model. * Excellent work environment. * Participation in digital marketing projects for B2B companies. * Compensation of **S/ 2,200 to S/ 2,500**, with performance-based continuity review. Salary: S/.2,200\.00 \- S/.2,500\.00 per month Workplace: On-site employment