Job Summary: We are seeking a professional passionate about execution, field marketing, and experience creation to drive sales and strengthen brand positioning. Key Highlights: 1. Plan, coordinate, and execute activations, events, and commercial campaigns. 2. Lead teams, organize events, and create memorable experiences. 3. Ongoing training and career development path. **PALETAS FACTORY GROUP** At Paletas Factory Group, we seek a professional passionate about execution, field marketing, and experience creation that drives sales and strengthens our brand positioning. We are not looking for a traditional event organizer. We seek someone capable of planning, coordinating, and executing activations, events, and commercial campaigns that generate impact, attract consumers, and convert every action into a sales opportunity. COMPENSATION AND BENEFITS * Salary between **S/ 3,000 and S/ 3,500**, based on experience. * Bonus for achievement of objectives. * Enrollment in the **PYME payroll system** from day one. * Labor benefits in accordance with the PYME regime. * Work tools. * Ongoing training. * Career development path. * Excellent work environment. **JOB OBJECTIVE** To plan, organize, and execute Trade Marketing events, activations, and campaigns that increase sales, strengthen Paletas Factory’s presence, and generate memorable experiences for our customers and consumers. **MAIN RESPONSIBILITIES** * Planning and organization * Develop the calendar of events and activations. * Plan timelines, resources, and budgets. * Coordinate necessary logistics for each activity. * Manage permits, requirements, and documentation as applicable. **Events and activations** * Organize and execute activations at supermarkets, shopping malls, schools, universities, clubs, companies, fairs, festivals, and other high-traffic venues. * Coordinate tastings, product launches, promotional campaigns, and special events. * Supervise setup, execution, and teardown of each activity. * Ensure compliance with brand image standards. **Team management** * Recruit and coordinate promoters, hosts, brand ambassadors, and temporary staff. * Train team members on products, customer service, and company protocols. * Prepare schedules and assignments. * Supervise staff performance during each activation. **Trade Marketing** * Coordinate implementation of POP materials. * Supervise proper display of products and commercial assets. * Verify that freezers, modules, carts, and other assets are clean, organized, and in optimal condition. * Ensure flawless brand execution at every touchpoint. **Internal coordination** * Coordinate with Marketing, Sales, Logistics, and Operations teams to execute each activity. * Timely manage required resources to ensure success of each event. **Monitoring and control** * Prepare performance reports and key metrics. * Measure sales generated during activations. * Analyze impact and ROI of each campaign. * Propose new initiatives to enhance brand positioning and sales. **REQUIREMENTS** * Minimum 3 years of experience in Trade Marketing, BTL, events, activations, or field marketing. * Experience leading teams of promoters, brand ambassadors, or hosts. * Experience coordinating vendors and event logistics. * Proficiency in Microsoft Office. * Availability for field work within Metropolitan Lima. * Availability to work weekends when event scheduling requires it. **WE HIGHLY VALUE** * Experience in FMCG, food, beverage, retail, or BTL agencies. * Ability to lead multiple projects simultaneously. * Creativity in developing high-impact activations. * Results orientation and strong execution capability. **THIS POSITION IS FOR YOU IF...** You enjoy working in the field, leading teams, organizing events, creating memorable experiences, and ensuring a brand maintains daily presence where its consumers are. Your mission will be to transform every event, activation, and point of sale into an opportunity to generate sales, strengthen the brand, and expand Paletas Factory’s presence across Lima. Salary: S/.2,500\.00 \- S/.3,500\.00 per month Work location: On-site employment
María García
Indeed · HR
María García
Indeed · HR
