Digital Paid Media

Description

Job Summary: We are seeking a Digital Marketing Analyst to implement and optimize digital campaigns, analyze results, and conduct experiments to increase sales. Key Highlights: 1. Experience in Paid Media and Performance Marketing 2. Leadership in performance strategies with budget management 3. Use of Google Ads, Facebook Ads, TikTok **Job Description** ---------------------- Implement digital campaigns across various F/M channels, experiment and analyze results, aiming to increase sales in the channel. Plan and implement digital campaigns to drive sales across our digital channels: website, telemarketing, bank, and holding. Track and analyze conversion funnels and implemented campaigns to identify improvements and optimize conversions. Propose and execute digital media experiments such as SEM, SEO, among others, to generate incremental sales. Optimize digital media to increase traffic to the website: SEM, SEO, Email Marketing, and others. Stay updated on competitors’ campaigns and general market trends (regional). Conduct Keyword Research using both brainstorming and specialized tools. Provide SEO analysis and execute it—both on-page and off-page—in coordination with cross-functional and local teams, aligned with overall SEO objectives and specific keywords. Maintain a comprehensive map of all SEO actions performed on websites, evaluate the effectiveness of each, and prioritize those generating the greatest impact. **Candidate Requirements** -------------------------- * Minimum 2 years of prior experience in Paid Media, Performance Marketing, or Media Planning roles. * Degrees in Business Administration, Marketing, Commercial Engineering, or related fields. * Experience leading performance strategies with significant budget management. * Proficiency in Google Ads, Facebook Ads, TikTok. * Team-oriented, organized, strong communication skills, proactive. This opportunity is open to persons with disabilities. **Selection Process** ------------------------ Our selection process is conducted via Aira—a recruitment platform designed to enhance your application experience. To apply, you only need: 1. Apply to the position. 2. Check your email. 3. Log in to Aira and respond to the requested questions and/or assessments. If your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose—Simplify and Enjoy Life More. We operate in 9 countries and consist of five major brands positioned across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand defines who we are, and together—as One Single Team—we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch, innovate, take risks, and create opportunities that keep us at the forefront—driving us to constantly reinvent ourselves and deliver the best shopping experience at every touchpoint with us.