Digital Strategy Coordinator

Description

Position Summary: Design, implement, and optimize Grupo ALAC's B2B digital strategy, leading performance, acquisition, and conversion campaigns to generate qualified leads. Key Highlights: 1. Design and implement the digital strategy across multiple corporate channels. 2. Plan, execute, and optimize paid campaigns to maximize ROI. 3. Integrate new platforms, marketing automation, and AI. **Digital Strategy Coordinator (B2B)** **Location:** On-site – Lima, Surco **Company:** Grupo ALAC **Employment Type:** Full-time **Position Objective** Design, implement, and optimize the digital strategy for Grupo ALAC’s ecosystem of companies (Peru, Bolivia, Ecuador, and Panama), leading *performance*, acquisition, and conversion campaigns to generate qualified leads and commercial opportunities. **Main Responsibilities** * **Strategy & Content:** Design and implement the digital plan across corporate channels (Meta, LinkedIn, YouTube, TikTok, Website, and WhatsApp Business), coordinating with internal teams and agencies. * **Performance & Digital Advertising:** Plan, execute, and optimize paid campaigns while managing the budget to maximize ROI. * **Conversion Funnel \& B2B:** Segment audiences, optimize the sales funnel, implement remarketing, and collaborate closely with the Commercial team. * **Analytics \& Reporting:** Monitor KPIs, build executive dashboards, and propose data-driven continuous improvements. * **Innovation:** Integrate new platforms, marketing automation, and Artificial Intelligence tools. **Required Qualifications** * **Education:** Bachelor’s degree in Marketing, Advertising, Communications, or related field. * **Experience:** 3–5 years of experience in digital marketing, *performance* marketing, digital advertising, and lead generation. * **Technical Proficiency:** Meta Business Manager, Google Ads, Google Analytics 4, LinkedIn Campaign Manager, SEO/SEM, and Advanced Excel. * **Commercial Management:** CRM usage, marketing automation, and acquisition/conversion metrics. **Desirable** * Experience in **B2B** sectors and collaborative work with commercial teams. * Use of AI tools applied to marketing. Monday to Friday, 9:00 AM – 6:00 PM General Payroll Salary: Starting at S/.5,000\.00 per month Workplace: On-site employment