Content Manager

Description

Job Summary: Plan, manage, and execute the digital content strategy by combining brand vision, persuasive copywriting, data analysis, and agile video creation to enhance customer acquisition. Key Highlights: 1. Design a monthly social media publishing calendar. 2. Produce Reels, TikToks, and Shorts by recording and editing swiftly using CapCut. 3. Write persuasive texts and scripts to generate engagement and leads. Content Manager Job Objective: Plan, manage, and execute Urbanity's digital content strategy by integrating brand vision, persuasive copywriting, and data analysis with agile video creation (mobile recording and CapCut editing) to boost customer acquisition for real estate projects. Main Responsibilities Content Strategy and Scheduling: Design the monthly publishing calendar for Instagram, TikTok, Facebook, and LinkedIn, aligned with business objectives and project launches. Agile Recording and Editing (CapCut): Produce Reels, TikToks, and Shorts by recording directly on-site at projects, offices, or events, performing fluid edits in CapCut (cuts, subtitles, trending music, and visual rhythm). Copywriting and Scriptwriting: Write persuasive texts for posts, advertisements, and simple scripts focused on generating engagement and leads. Performance Adaptation: Create creative variations for the digital advertising team (Meta Ads) to help optimize conversion. Results Measurement: Monitor key metrics weekly (engagement, reach, views) to adjust strategy based on real data. Profile Requirements Education: Bachelor’s or Technical degree in Digital Marketing, Communication Sciences, Advertising, or related fields. Experience: 2 years as a Content Manager or Social Media Manager; experience in real estate, construction, or services is desirable. Technical Skills: Practical proficiency with CapCut (mobile or desktop version). Mastery of Meta Business Suite, content scheduling, and digital analytics interpretation. Basic smartphone recording skills (proper framing, lighting, and audio). Key Competencies: Aesthetic judgment, excellent writing ability, proactive field content capture, and commercial orientation. Salary range up to 1700 Salary: S/.1,400\.00 \- S/.1,600\.00 per month Work Location: On-site employment