MARKETING MANAGER

Description

Position Summary: Build and execute Casa Rosselló’s marketing strategy to accelerate B2B and B2C growth, strengthen positioning, and maximize portfolio value. Key Highlights: 1. Define and execute the annual marketing plan for Brand, B2B, and B2C. 2. Manage digital presence and design B2B lead-generation campaigns. 3. Lead the marketing team, manage budget, and coordinate with agencies. **Department** Marketing **Reports To** General Management / Commercial Directorate **Supervises** Marketing Analyst, Designer, Freelancer, Social Media Agency **Work Mode** On-site — Chorrillos (Lima) **Contract Type** Payroll (General Regime) **POSITION OBJECTIVE** Build and execute Casa Rosselló’s marketing strategy — covering brand, product, and demand — to accelerate B2B and B2C growth, strengthen positioning within the specification channel, and maximize portfolio value. **KEY RESPONSIBILITIES** **1\. Brand and Communication Strategy** ▸ Define and execute the annual marketing plan (for Brand, B2B, and B2C), with monthly KPI tracking. ▸ Maintain brand positioning anchored in legacy, trust, innovation, and a broad portfolio. ▸ Position Casa Rosselló as a reference in finishes for real estate projects, leading brand identity across all channels. **2\. Portfolio and Specification Channel** ▸ Develop communication plans for the product management cycle: launches, technical datasheets, POP materials, and specification tools for the commercial team. ▸ Identify and position high-potential categories (sintered stone, premium large-format porcelain) within the specification channel. ▸ Coordinate with Product Management and the commercial team to align commercial needs. ▸ Coordinate with the manufacturing plant on new product launches. ▸ Strengthen relationships with industry professionals. **3\. Digital Marketing and Demand Generation** ▸ Manage digital presence (website, social media, SEM/SEO, email) and optimize the omnichannel platform for automation and CRM. ▸ Design B2B lead-generation campaigns targeting construction firms, real estate developers, and architecture studios. **4\. In-Store Brand Experience** ▸ Ensure stores and their various displays reflect Casa Rosselló’s positioning by developing furniture displays, POP materials, and diverse collection-based ambientation. ▸ Equip the sales team with effective marketing arguments and tools. ▸ Oversee implementation of campaigns aligned with commercial needs. ▸ Address store leadership requests to resolve necessary maintenance and in-store implementations. **5\. Leadership and Management** ▸ Lead the marketing team (design, content, digital), manage the allocated budget, and coordinate with agencies, suppliers, and strategic partners. ▸ Manage integrated communications: content, digital and print media, press relations, and sector event presence. ▸ Deliver required presentations on implementations, campaigns, board meeting decks, and client-facing presentations, in coordination with General Management. Work Location: On-site employment