Marketing and Brand Experience Coordinator

Description

Position Summary: We are seeking a leader for Miss Lady’s communication — an inclusive fashion brand — who will define the brand’s strategy and voice across all touchpoints. Key Highlights: 1. Be the voice, the judgment, and the strategy behind Miss Lady’s communication. 2. Lead the evolution of the visual identity of an inclusive fashion brand. 3. Manage end-to-end marketing, including ATL, BTL, and digital campaigns. *Some brands sell clothes. Others speak to the woman who wears them. Miss Lady is in the latter category — and we’re looking for the person who will lead how the world sees us.* We are a Peruvian inclusive fashion company: we design and manufacture clothing for real women, with real bodies, who deserve to look and feel incredible. We operate physical stores in Lima and maintain a presence across the country’s leading digital channels. Now, we need someone to take our communication to the next level. **What will you do here?** You will be the voice, the judgment, and the strategy behind every Miss Lady communication initiative. This includes: * Designing and managing the full marketing calendar — ATL, BTL, and digital campaigns aligned with the annual commercial calendar. * Protecting and evolving the brand’s graphic line and visual identity across all touchpoints: stores, social media, e-commerce, and marketplaces. * Managing the marketing budget with sound judgment, efficiency, and results orientation. * Monitoring and optimizing global CAC (Customer Acquisition Cost) as the central KPI of your performance. * Proposing and implementing the full marketing mix, fully integrated with the business’s commercial strategy. * Designing concrete actions to increase customer traffic in physical stores and on digital channels. * Coordinating with E-commerce, Design, and Logistics teams to ensure each campaign executes coherently and on time. **What experience are we looking for?** We don’t ask for the longest CV. We ask that whatever you’ve done, you’ve done it well. * Marketing experience — in leadership, coordination, or junior roles where you’ve demonstrated leadership and problem-solving capabilities. * A refined aesthetic sense: you know what communicates effectively, what doesn’t, and why. * Consistency among what you propose, what you execute, and what you measure. * Experience with ATL and/or BTL campaigns, budget management, and coordination with agencies or creative teams. * Knowledge of digital marketing: social media, basic metrics, and analytics tools. If you have a brand eye, a strategic mind, and genuine passion for building something beautiful — keep reading. At Miss Lady, we create inclusive fashion for real women. And we want someone who will lead how the world sees us: marketing calendar, ATL and BTL campaigns, visual identity, budget, in-store and digital channel traffic — everything. Employment Type: Full-time Salary: S/.2,200.00 \- S/.2,500.00 per month Work Location: On-site employment