Digital Trafficker

Description

Job Summary: We are seeking a Digital Advertising Campaign Manager (Digital Trafficker) to plan, execute, optimize, and analyze digital advertising campaigns across platforms, with the goal of transforming data into tangible results. Key Highlights: 1. End-to-end campaign management on Meta Ads, TikTok Ads, and Google Ads. 2. Design and execution of social media content strategies. 3. Advertising budget optimization and performance monitoring. We are looking for a Digital Advertising Campaign Manager (Digital Trafficker) with proven experience in managing, optimizing, and analyzing digital advertising campaigns. We seek an analytical, strategic individual with strong ability to transform data into tangible results. Responsibilities: * Plan, execute, test, optimize, and report on advertising campaigns targeting leads, sales, and digital traffic (Meta Ads, TikTok Ads, Google Ads, etc.), aligned with business objectives. * Design and execute social media content strategies—primarily ads—to generate leads and increase traffic to the company’s inquiry and sales channels (WhatsApp, Meta, and company website). * Manage and optimize advertising budgets to maximize qualified leads and reduce Cost Per Lead (CPL). * Monitor campaign performance and make adjustments based on key metrics (CTR, CPC, CPA, ROAS). * Effectively segment audiences and conduct A/B tests to improve ad performance. * Plan and execute segmented and personalized email marketing campaigns. * Collaborate with the team to develop persuasive advertising assets (copy, images, videos). Requirements: * Technical or university degree in Digital Marketing, Advertising, or related fields. * Minimum 1 year of relevant work experience. * Proficiency in Meta Ads, TikTok Ads, and Google Ads management. * Knowledge of SEO and SEM. * Analytical capability to interpret metrics and optimize campaigns. * Ability to work collaboratively and manage multiple projects simultaneously. Working Hours: Monday to Friday, 9 AM to 6 PM; Saturday, 9 AM to 1 PM. Employment Type: Full-time Salary: S/.1,800\.00 per month Work Location: On-site employment