Data Analyst

Description

Job Summary: We are seeking Data Analysts with experience in Marketing, focused on commercial information management, customer behavior analysis, and dashboard development to support strategic decision-making. Key Highlights: 1. Key role in commercial and marketing strategy 2. Continuous learning in data, automation, and performance 3. Excellent work environment and professional growth We are looking for **DATA ANALYSTS with additional experience in Marketing**, oriented toward commercial information management, customer behavior analysis, and dashboard development that drive strategic decision-making. **SPECIFIC RESPONSIBILITIES:** **Data Management & Automation** * Manage, clean, and structure prospect and customer databases, ensuring data integrity, appropriate segmentation, and continuous updates per corporate CRM guidelines. * Implement customer segmentation models (RFM, potential, frequency, industry) to optimize marketing and sales campaigns. * Build dashboards in **Power BI** with key metrics: lead generation, conversions, CAC, campaign ROI, customer behavior, among others. * Analyze metrics from **Google Analytics**, social media platforms, and CRM to identify commercial opportunities and market trends. * Automate weekly and monthly reports using **Power Query**, advanced Excel, and Power BI. **CRM – Commercial Management and Marketing Automation** * Administer the **CRM** (HubSpot, Zoho, Pipedrive or equivalent), ensuring accurate activity logging and sales funnel tracking. * Design, execute, and evaluate **Marketing Automation** workflows for lead nurturing. * Configure CRM dashboards for the sales team (KPIs per representative, forecast, funnel, lead source). * Generate actionable insights to improve commercial processes and lead-generation campaigns. **REQUIREMENTS:** * Bachelor’s degree or higher in Industrial Engineering, Business Administration, Marketing, Statistics, Computer Science, Communication Sciences, Advertising, or related fields (not mandatory). * Specialization in Data Analysis, Digital Marketing, or Business Analytics (preferred). **Additional Education and Technical Skills:** * Advanced Excel (pivot tables, Power Query, dashboards). * Proficiency in **Power BI** for interactive marketing- and sales-oriented reporting. * CRM management (HubSpot, Zoho, Pipedrive or similar): pipeline administration and automation. * Email marketing tools (Mailchimp, Zoho Campaigns, Doppler, etc.). * Competency in data analysis and commercial insight generation. * Basic or intermediate knowledge of **SQL** (not mandatory). **WE OFFER:** * Formal employment under Peru’s general labor regime, including all statutory benefits. * Comprehensive private health insurance (EPS) fully covered by the company for the employee and dependents. * Fixed working hours (Monday to Friday, 8:00 AM–5:30 PM). * A key role in commercial and marketing strategy. * Continuous learning in data, automation, and performance. * Excellent work environment and professional growth. * Additional benefits to be discussed during the interview. Our organization maintains an inclusive hiring policy; therefore, this opportunity is open to all individuals wishing to participate in our selection process. **INTERESTED CANDIDATES:** Apply via this platform or send your CV to recursoshumanos@vicco.com.pe with subject line: AN-DM Salary: S/.2,000.00 – S/.2,600.00 per month Work Location: On-site employment