Marketing Analyst

Description

Job Summary: We are seeking a strategic B2B Marketing Analyst to lead the team, manage the marketing budget, and strengthen the brand’s wholesale and corporate channels. Key Highlights: 1. Direct team leadership and budget control for the marketing department. 2. Design and implementation of the Annual B2B Marketing Plan. 3. Strategic position with autonomy and impact on B2B profitability. Are you a B2B Marketing specialist ready to assume full leadership of a department? We are looking for a strategic **Marketing Analyst** to lead our team (designers and assistants), manage the brand’s budget, and enhance the wholesale, corporate, and key-account channels. **What Will Make You Stand Out in This Role** * **Direct Leadership:** You will lead the design and support team, aligning their work with B2B (80%) and B2C (20%) business objectives. * **Strategy & Growth:** You will design the Annual Marketing Plan, lead advertising campaigns (Meta, Google, LinkedIn Ads), and manage volume-based lead generation. * **Budget Control:** You will manage the department’s budget (A&P), measuring key metrics (ROI, CPL, LTV, conversion) with direct reporting to General Management. * **Key Coordination:** Alignment with Sales, Logistics, and IT departments to ensure operational feasibility and stock turnover. **Essential Requirements** * **Education:** Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or Communications. * **Experience:** 2–3 years in similar roles with **people leadership experience** and proven focus on **B2B Marketing** (wholesalers, distributors, key accounts). * **Tools:** Proficiency in advertising platforms (Meta, Google, LinkedIn), analytics (GA4, Looker Studio), and CRM/automation tools (HubSpot or similar). * **Knowledge:** B2B SEO, Email Marketing, corporate events, and commercial metric management. **What We Offer You** * **Salary:** S/ 2,800 – S/ 3,000 (based on evaluation). * **Autonomy:** Direct leadership of the department and close collaboration with General Management. * **Impact:** A strategic position to scale the company’s B2B profitability and positioning. **Ready to lead the B2B channel’s commercial strategy?** Apply by submitting your updated CV. We’d love to meet you! Salary: S/.2,800\.00 \- S/.3,000\.00 per month Work Location: Hybrid in Lima, Lima