Marketing and Performance Analyst

Description

Job Summary: Marketing Analyst to coordinate campaigns, analyze KPIs, optimize websites, and create digital content. Key Highlights: 1. Opportunities for growth and professional development. 2. Excellent work environment. 3. Being part of a leading outboard motor company. *At GUIROSE, we foster an inclusive workplace grounded in respect, diversity, and equal opportunity. Our selection process focuses on each candidate’s competencies, experience, and skills, ensuring fair and non-discriminatory treatment in accordance with Law No. 29973 and applicable regulations.* ***We are seeking top talent to fill the Marketing Analyst position*** ***1\. Key Responsibilities:*** * Prepare reports for each event and/or campaign conducted, to assess ROI of investments and implement improvement actions. * Coordinate planning and execution of campaigns, considering the available budget. * Evaluate, propose, and analyze campaign KPIs across various platforms. * Generate reports and improvement proposals. * Review and propose content calendars; monitor their implementation and supervise achievement of established objectives on Meta and TikTok platforms. * Optimize and maintain the website and SEO positioning, verifying links, content, prices, and other information published on web pages. * Create and design graphic and audiovisual materials for various digital platforms, as well as record and edit different types of content. ***2\. Requirements:*** * Bachelor’s degree or higher in Business Administration, Marketing, Communications, or related fields. * Minimum 2 years’ certified experience in similar positions. * Knowledge of Digital Marketing. * Proficiency in Google Ads / Meta Ads / Analytics / Data Studio / CRM. **(Mandatory.)** * Understanding of lead generation (volume and quality), CPL / ROI and conversions, digital engagement, and digital campaigns. **(Mandatory.)** * Intermediate English and MS Office proficiency. * Proficiency in Adobe Suite applications, CapCut, and others. **(Mandatory.)** * Familiarity with AI-powered tools is desirable. * Willingness to travel for marketing-related activities is desirable. **3\. Benefits** * Professional growth and development opportunities. * Statutory labor benefits. * Excellent work environment. * You will join one of the industry’s leading outboard motor companies. Workplace: On-site employment