Marketing Manager

Description

Job Summary: ILLARI is seeking a Marketing Manager with strategic vision and passion for retail to lead the company's comprehensive marketing strategy and transform stores into the primary brand experience channel. Key Highlights: 1. Lead the company's comprehensive marketing strategy with strategic vision. 2. Design and implement Trade Marketing plans to maximize store performance. 3. Opportunity to lead the strategy of a growing company. **Marketing Manager – Cusco Office** **Location:** Cusco, Peru **Work Mode:** On-site **Job Description** At ILLARI, we are looking for a **Marketing Manager** with strategic vision, leadership skills, and passion for retail. We aim to bring on board a professional who will transform our stores into the primary channel for brand experience and commercial growth. We seek a candidate passionate about **Trade Marketing**, who understands consumer behavior at the point of sale and can develop strategies to increase foot traffic, conversion, and store profitability nationwide. Key Responsibilities * Lead the company's comprehensive marketing strategy. * Design and implement Trade Marketing plans focused on maximizing store performance. * Develop sales and in-store traffic–oriented commercial campaigns. * Supervise proper execution of campaigns, in-store displays, visual merchandising, and promotional materials across stores. * Analyze sales metrics, conversion rates, average transaction value, and campaign profitability. * Lead the marketing team and coordinate with Commercial, Operations, and Human Resources departments. * Manage the brand’s digital strategy and ensure alignment with commercial objectives. * Execute national and international brand positioning initiatives. * Manage marketing budgets and evaluate campaign ROI. * Identify new growth and commercial expansion opportunities. * Coordinate product launches, promotions, and brand activations. Requirements * Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields. * Minimum 4 years of leadership experience in marketing roles. * Proven experience in Trade Marketing and retail. * Knowledge of digital marketing and commercial marketing strategies. * Proficiency in commercial KPIs and performance analysis. * Familiarity with campaign analytics and management tools. * Availability to work on-site in Cusco. Benefits * Formal employment registration from day one. * Bi-weekly salary payments. * Access to professional development courses and certifications. * Participation in managerial development programs. * Leadership and soft skills training. * Excellent working environment. * Sports activities every Friday afternoon. * Partnerships with recreational centers. * Half-day off on birthday. * Longevity recognition. * Gifts for work anniversaries and milestones. * 30% discount on Illari products, payable in two easy installments. * Participation in team-building and employee well-being activities. * Opportunity to lead the marketing strategy of a growing Peruvian company with national and international presence. Salary: S/.4,000.00 – S/.5,000.00 per month Workplace: On-site employment