Ecommerce Analyst

Description

Summary: Publicis Global Delivery is seeking an e-commerce media Specialist to lead digital campaigns, manage operations, and drive optimization across multiple e-commerce platforms. Highlights: 1. Lead digital campaigns for e-commerce platforms like Amazon and Walmart 2. Manage campaign operations, optimization, and stakeholder communication 3. Opportunities for growth and innovation in digital transformation Publicis Global Delivery is looking for an e\-commerce media Specialist who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple E\-commerce platforms such as Amazon, and Walmart among others. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5\.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross\-team communication, and the digital ecosystem, we are looking for you!* Manage the audience insights framework to support campaign strategy and performance. * Set up e\-commerce campaigns across required platforms, following agency and advertiser guidelines. * Run weekly status calls with internal stakeholders, providing performance updates and pacing strategies. * Monitor the overall health of campaigns and lead ongoing optimization efforts to meet campaign objectives. * Manage daily campaign operations, including budgets, website conversions, bid management, and ad creatives based on performance and client goals. * List and maintain all campaigns in the QA tracker, ensuring accuracy and compliance. * Proactively identify opportunities for optimization, troubleshoot issues, and suggest improvements. * Maintain daily communication with the client’s campaign managers to ensure alignment and timely execution. * Report any operational or performance\-related issues promptly to relevant stakeholders. * Deliver recommendations, execution, and analysis for beta tests, new platforms, and vendor solutions. * Attend e\-commerce training sessions and complete all required certifications and platform updates. * Collaborate daily with the global account team via email, instant messaging, and video calls to ensure flawless delivery. * Proactively identify growth opportunities and communicate them regularly to the client. * Support the development of best\-practice documentation to improve operational efficiency within the team. * Think creatively to develop tools and innovative tactics that enhance or advance the practice. * Provide clients with data\-driven recommendations and optimization strategies aligned with business objectives. * Stay up to date with industry trends through advertising and media journals, as well as recognized marketing sources. **Must Have:*** Intermediate knowledge of e\-commerce media campaign management and optimization. * Strong communication skills, both written and verbal. * Results\-oriented mindset with a focus on performance and outcomes. * High attention to detail and strong organizational skills. * Solid analytical skills with the ability to interpret data and draw actionable insights. * Technical savvy, with experience in at least one digital media vertical. * Strong knowledge of at least one e\-commerce or search media platform, with a good understanding of the broader media landscape (e.g., Amazon, Walmart, Google Ads). * Intermediate Excel knowledge (pivot tables, lookups, basic formulas). **Nice to Have:*** Strong knowledge in at least one of the following areas: + Media Planning + Media Buying + Creative Strategy * Experience with ad serving tools such as GCM (Campaign Manager) and Sizmek. * Experience with bidding management tools including Marin, Skai, or 4C. * Familiarity with verification tools such as IAS and MOAT. * Basic experience with additional e\-commerce and retail media platforms, including: + Instacart + Kroger + Criteo + Walmart + Pacvue + Skai