DIGITAL MARKETING AND E-COMMERCE ASSISTANT

Description

Job Summary: We are seeking a proactive and solution-oriented Digital Marketing and E-commerce Assistant to manage marketing initiatives and digital campaigns for various brands within the group. Key Highlights: 1. Manages digital marketing and e-commerce initiatives for multiple brands. 2. Executes campaigns on Meta Ads and social media content. 3. Supports product launches, events, and performance reporting. On behalf of our client — a corporate group with a portfolio of brands in education and fashion — we are looking for a Digital Marketing and E\-commerce Assistant to manage marketing activities across different brands in the group, with a focus on demand generation, sales, and execution of digital campaigns. Main Responsibilities: * Execute and monitor campaigns on Meta Ads. * Monitor metrics such as CPL, CPA, CTR, ROAS, leads, and conversions. * Coordinate and execute social media content and campaigns. * Participate in product, instructor, testimonial, event, and content session recordings. * Edit reels and short videos using CapCut or other basic editing tools. * Coordinate with the design team to develop creatives, visual assets, and commercial materials. * Support Shopify management, promotions, products, and e-commerce content. * Execute email marketing, WhatsApp, and lead-capture form campaigns. * Support product launches, commercial campaigns, events, and activations. * Prepare simple performance reports and propose improvement actions. Requirements: * Graduate, bachelor’s degree holder, or technical diploma in Marketing, Communications, Advertising, Business Administration, or related fields. * Minimum 1 year of experience in digital marketing, e-commerce, agencies, or similar roles. * Practical experience with Meta Ads Manager. * Proficiency in Canva and CapCut. * Proficiency in Excel or Google Sheets. * Familiarity with Instagram, Facebook, and TikTok. * Strong writing skills and commercial judgment. * Desired experience with Shopify, WordPress, email marketing, or Google Analytics. We seek a candidate who is: * Proactive, solution-oriented, and results-driven. * Capable of managing multiple brands and shifting priorities. * Comfortable executing both digital tasks and in-person marketing activities. * Willing to participate in recordings, content sessions, and events as needed. Application Questions: * How many years of experience do you have in digital marketing? * Do you use CapCut or another basic video editing tool? * Have you worked with metrics such as CPL, CPA, or ROAS? * Are you available to conduct recordings and attend in-person marketing activities? * Have you directly managed campaigns in Meta Ads Manager? * Please indicate your salary expectation. * Please indicate your availability to start. Work Location: Hybrid in Surquillo, Lima