Marketing Analyst

Description

Job Summary: We are seeking a Marketing or Communications professional to execute campaigns, manage social media, and optimize digital strategy for a growing ophthalmology center. Key Responsibilities: 1. Manage the content calendar for various social media platforms. 2. Coordinate the production of graphic assets and manage the digital community. 3. Support campaign optimization on platforms such as Meta Ads and Google Ads. Join Capricornio Ophthalmologists, a growing ophthalmology center where punctuality, excellent customer service, and high professional competence are the pillars of our work. We seek individuals who help us stand out from the rest. **Requirements:** * Graduate or in final semesters of Communications, Advertising, Marketing, or related field. * One year of experience executing campaigns or managing brand social media (internships, agencies, or personal projects). * Experience managing social media strategies. * Knowledge and experience with 360° campaign management. * Ability to prepare performance reports. * Analytical ability and results orientation. * Familiarity with AI tools applied to marketing (ChatGPT, Canva AI, etc.). **Main Responsibilities:** * Plan and execute the content calendar for Instagram, Facebook, TikTok, and other relevant platforms. * Produce or coordinate the production of graphic assets, reels, and copy aligned with the institutional tone of voice. * Manage the digital community: respond to comments, DMs, and reviews in coordination with the call center. * Report monthly engagement, reach, and conversion metrics. * Support the management and optimization of campaigns on Meta Ads, Google Ads, and TikTok Ads. * Coordinate implementation of promotions, seasonal campaigns, and BTL activations per location. * Monitor investment performance and alert deviations from defined KPIs. * Responsible for point-of-sale activations, public relations, and other activities. * Consolidate and present monthly reports to the Marketing Management team. * Other related activities. Salary: Starting at S/.800\.00 per month Work Location: Hybrid in Lima, Lima