Performance Manager

Description

Job Summary: The Performance Manager is responsible for translating business objectives into measurable and cost-effective digital marketing strategies, managing advertising investment, and ensuring results. Key Responsibilities: 1. Design quarterly and monthly marketing strategies for each account 2. Manage Meta and Google Ads advertising platforms 3. Analyze performance metrics and prepare clear reports The Performance Manager is the professional responsible for translating each client’s business objectives into measurable and cost-effective digital marketing strategies. This role makes data-driven decisions, manages advertising investment, and ensures each account has clear direction, a defined calendar, and results that justify the commercial relationship. This person is responsible for generating appointments for clients via Meta Ads and Google Ads. **Job Description** * Manage Meta and Google Ads advertising platforms, including creating, optimizing, and continuously monitoring active campaigns to maximize results. * Design quarterly and monthly marketing strategies for each assigned account, defining objectives, target audiences, budgets, tactics, execution channels, etc. * Organize advertising and organic content calendars, establishing key dates and specific objectives in coordination with the *Content Strategist* and production logistics. * Analyze performance metrics and prepare clear, decision-oriented reports—not just numerical summaries. * Design offers and value propositions for seasonal campaigns, product or service launches, and special promotions. * Coordinate with the Content Strategist to ensure produced content aligns with the defined strategy. * Keep each account’s information organized and up-to-date in Notion so the entire team operates with consistent information. * Communicate results and updates clearly, structurally, and within agreed timelines to the Account Manager. * Implement advanced segmentation for different markets and countries, adapting campaigns to cultural and consumption-specific characteristics. * Manage and forecast marketing budgets, ensuring efficient resource utilization and maximizing return on investment. * Evaluate the impact of audiovisual content by analyzing its performance and providing recommendations to improve communication effectiveness. * Stay updated on marketing trends, applying emerging tools, best practices, and innovations to benefit each account. Salary: Starting at S/.1,500.00 per month Application Question(s): * Are you fully available to work during the scheduled hours from Monday to Friday, 9:00 AM to 6:00 PM AST (Puerto Rico time)? * What is your prior experience working 100% remotely within marketing agencies or similar roles? * What is the highest average monthly budget you have actively managed and invested in Meta Ads and Google Ads campaigns? * What is your actual level of experience using Notion for project management, account organization, and process documentation? Work Location: Remote