Description
Job Summary:
Develop and execute creative graphic proposals to strengthen the brand's visual identity and transform concepts into attractive visual assets for digital and print media.
Key Highlights:
1. Creative role focused on strengthening brand identity
2. Transforming concepts into attractive visual assets
3. Using generative AI to optimize the creative process
JOB PROFILE – GRAPHIC DESIGNER
1\. General Information
Position: Graphic Designer
Department: Advertising
Work Modality: Remote
Working Hours: Monday to Friday, from 9:00 a.m. to 6:00 p.m.
Salary Range: PEN 1,500 to PEN 2,000 per month, depending on experience, competencies, and portfolio.
2\. Job Objective
Develop and execute creative and functional graphic proposals that strengthen the brand’s visual identity, ensuring consistency across all communication channels. Responsible for transforming communication concepts and requirements into attractive visual assets for digital and print media.
3\. Main Responsibilities
** Design graphic assets for social media and advertising campaigns.**
** Adapt assets to various digital formats and platforms.**
** Develop graphic concepts for campaigns.**
** Perform image retouching, editing, and composition.**
** Create graphic resources for websites, landing pages, and other digital media as required.**
** Support the production of audiovisual content and assets with basic animation or motion graphics.**
** Use generative AI tools to support conceptualization, resource generation, editing, and optimization of the creative process.**
** Collaborate closely with marketing, communications, and management teams to achieve campaign objectives.**
4\. Academic Qualifications
** Technical or university degree in Graphic Design, Digital Design, Visual Communication, Advertising Design, or related fields.**
** Courses or specializations in branding, digital design, marketing, animation, audiovisual editing, or AI applied to design will be valued.**
5\. Technical Knowledge
Intermediate or advanced level:
** Adobe Illustrator (Ai).**
** Adobe Photoshop (Ps).**
** Graphic design and composition tools.**
** Social media and digital media design.**
** Visual identity and branding.**
** Composition, layout, typography, and color theory.**
** Photographic retouching and editing.**
Desirable:
** Adobe After Effects.**
** Adobe Premiere Pro.**
** Figma.**
** Canva Pro.**
** Basic knowledge of photography and video editing.**
** Basic knowledge of animation and \*motion graphics\*.**
** Preparation of final artwork for print.**
6\. Artificial Intelligence Applied to Design
Familiarity with AI tools applied to the creative process is required, primarily for:
** Image generation and editing.**
** Development of concepts and visual references.**
** Creation of preliminary proposals and mood boards.**
** Optimization and adaptation of graphic resources.**
** Generation of backgrounds, elements, and compositions.**
7\. Experience
** Minimum recommended experience of 1 year in graphic design or visual communication.**
** Experience developing content for social media.**
** Portfolio submission is mandatory.**
** Experience working with brands, agencies, service centers, or marketing teams will be valued.**
8\. Competencies
** Creativity and initiative.**
** Visual judgment and sensitivity.**
** Attention to detail.**
** Organization and planning.**
** Ability to meet deadlines.**
** Openness to receiving and applying feedback.**
** Ability to develop proposals from a brief.**
** Effective communication.**
** Teamwork.**
** Adaptability and continuous learning.**
** Ability to manage multiple design requests simultaneously.**
9\. Performance Indicators
Performance may be evaluated based on:
** Timely delivery.**
** Technical and visual quality of assets.**
** Consistency with brand identity.**
** Number of required revisions.**
** Accuracy in interpreting briefs.**
** File and material organization.**
** Creativity and contribution of new proposals.**
** Ability to adapt content to different formats and channels.**
10\. Ideal Candidate Profile
We seek a creative, organized, proactive individual with strong visual judgment, capable of transforming ideas into attractive, brand-aligned graphic proposals.
Salary: PEN 1,000.00 \- PEN 2,000.00 per month
Work Location: Remote