Content Creator

Description

Job Summary: We are seeking a professional to plan, coordinate, and execute the brand’s content strategy, optimizing positioning and lead generation. Key Responsibilities: 1. Brand content strategy creation and optimization 2. Cross-departmental coordination (Commercial, Academic) 3. Performance analysis and strategy optimization At British House, we are committed to delivering high-quality language education designed to prepare our students for the challenges of a globalized world. Our vision is to provide comprehensive language training that enables students to communicate confidently and successfully in any environment. Are you ready to join the Team that Transforms Our Students’ Future? · Profile Plan, coordinate, execute, CREATE, and optimize the brand’s content strategy to generate positioning, engagement, and leads, aligned with the commercial objectives of the brands: British House International and Mentora. Key Responsibilities: 1. CONTENT STRATEGY - Design and CREATE the *monthly and quarterly content plan* (organic and campaign-based for paid media). - Define *editorial pillars* (educational, commercial, emotional, institutional). - Align content with *marketing and sales objectives*. - Propose and implement special campaigns (launches, scholarships, workshops, events). 2. PLANNING AND CONTENT CALENDAR - Create and maintain the **content calendar** per channel: - TikTok / Instagram / Facebook / Reels / YouTube / LinkedIn / - Coordinate and execute key dates (live sessions, commercial campaigns, seasonal promotions). - Prioritize formats based on performance (reels, carousels, live sessions). 3. PRODUCTION AND COORDINATION - Brief and coordinate with: - Graphic / Audiovisual Designer / Editor - Validate scripts, copy, and assets prior to publication. - Ensure visual and tonal consistency with the British House brand. 4. COPYWRITING AND MESSAGING - Write persuasive copy targeting: - Engagement - Lead generation - Conversion - Adapt messaging per social platform. - Include clear CTAs aligned with the commercial funnel. 5. SOCIAL MEDIA MANAGEMENT - Schedule and publish content. - Respond to key comments and messages (or coordinate with community team). - Launch interactive initiatives (Q&As, polls, live sessions). 6. CROSS-DEPARTMENTAL COORDINATION: COMMERCIAL, ACADEMIC 7. BRANDING AND POSITIONING - Maintain the brand’s **voice, tone, and narrative**. - Ensure visual and conceptual consistency. - Position British House as an **educational benchmark**. 8. ANALYSIS AND OPTIMIZATION - Measure weekly and monthly performance: - Reach / Engagement / Leads generated - Analyze which formats and messages convert best. - Optimize strategy based on results. Requirements: Minimum 2–3 years of proven experience creating content from scratch (not merely replicating trends). Knowledge of social media, storytelling, creative writing, and digital formats. Ability to propose original visual and narrative ideas. Familiarity with tools such as Canva, CapCut, Photoshop, or similar is desirable. Collaborative mindset, solution-oriented attitude, and passion for digital communication. Working Hours: Monday to Friday, 9:00 a.m. to 6:00 p.m., and Saturdays, 9:00 a.m. to 1:00 p.m. (remote). Benefits: - Enrollment in payroll (REMYPE regime) from the first day of employment. - Retention bonus - Timely salary payments - Punctual payments and a professional environment focused on growth. - Career path opportunities within the creative and digital area. Benefits: Direct enrollment in the company’s REMYPE payroll. Market-competitive salary. Retention bonus. Full English scholarship. Career path. Training programs.-Requirements- Minimum education: Technical 2 years of experience Knowledge: Creativity