Digital Advertising Specialist

Description

Position Summary: This position focuses on increasing convert baptisms through local social media platforms—primarily Facebook—using both organic and paid strategies. Key Highlights: 1. Fundamental role in inviting others to Christ 2. Responsible for increasing convert baptisms through social media 3. Professional-level career work in individual contribution This position is essential to the missionaries’ role of “inviting others to come unto Christ by helping them receive the restored gospel through faith in Jesus Christ and His Atonement, repentance, baptism, receiving the gift of the Holy Ghost, and enduring to the end.” This role is responsible for increasing convert baptisms using local social media—primarily Facebook—through both organic and paid activities. It is an individual contributor role performing professional-level career work and reporting to a manager. * Set up successful paid social media advertising campaigns for missions, aiming to optimize campaign effectiveness by building an audience interested in learning about the Church and facilitating contact with missionaries. * Localize static advertisements and collaborate with mission social media leaders and content creators to develop high-intent advertisements. Measure advertisement impact using key metrics and work with OTC advertising specialists to adapt strategies from other successful advertisements. * Train mission social media leaders on their responsibilities, including best practices for first-contact training, follow-up with missionaries for media referrals, mission/zone pages, message advertisements, and searching for personal profiles. * Review weekly advertisement performance data for each mission and identify opportunities for improvement. * Collaborate with the Mission Specialists team to address missions’ information, training, and problem-solving needs related to local social media, areas, or missions. * Coordinate with AMS on mission outcomes and needs. * Work with the Worldwide Finding team to share and learn best practices, review results, report on goals, conduct pilots, and coordinate other efforts. * Bachelor’s degree or technical studies in marketing, communications, advertising, or related fields. Minimum two years of social media experience, including digital campaign creation, marketing strategies, and product experience development. * Strong experience managing social media platforms such as Facebook and Instagram, including use of tools like Meta Ads Manager, Google Ads, and Business Suite. * Proficiency with integrated data measurement and analytics tools such as Lookup or similar. * Well-developed communication and diplomacy skills used to persuade, influence, and collaborate with others—including colleagues across other departments/areas and external customers/suppliers. * Exceptional professional skills to complete complex projects requiring multilateral support and coordination—often across different languages and cultures. * Excellent time management, writing, spelling, syntax, and editorial judgment for reviewing social media content and posts. * Advanced Microsoft Office. * Knowledge of English and/or Portuguese (desirable).