Marketing Coordinator

Description

Job Summary: Coordinate the marketing plan, generating qualified leads, ensuring brand consistency, and overseeing the performance of specialized teams under supervision. Key Highlights: 1. Lead the execution of the annual marketing plan and digital strategy. 2. Coordinate Creative, Social Media, and Analytics teams. 3. Ensure brand consistency across all channels. **JOB MISSION** *Coordinate the execution of the marketing plan, ensuring qualified lead generation for the Sales Department, brand consistency, and the performance of the three specialized teams under supervision.* **FUNCTIONS (ACTIVITIES PERFORMED BY THIS POSITION)** ○ Design and execute the Group's annual marketing plan. ○ Manage the marketing budget and digital media planning. ○ Coordinate the three teams: Creative, Social Media, and Analytics. ○ Ensure brand consistency across all channels. ○ Report marketing metrics to the Manager monthly. ○ Align demand generation with sales in coordination with the Sales Department. **RESPONSIBILITIES (ACCOUNTABILITY AREAS)** ▸ Account for achieving demand-generation KPIs. ▸ Ensure the marketing budget is executed with the defined ROAS. ▸ Guarantee brand consistency across all channels and projects. ▸ Be accountable for the performance of the three specialized teams. **KEY COMPETENCY PROFILE** * Advanced digital marketing (4/5\) * Budget management (3/5\) * Creative leadership (3/5\) * Analytics (3/5\) **KEY JOB DATA** * KPIs: CPL, MQLs generated, ROAS, brand consistency. * In medium-sized companies, this role may also assume Area Management responsibilities. **REQUIRED PROFESSIONAL PROFILE** Degree in Marketing or Communications. 6\+ years in digital marketing. Work location: On-site employment