In-house Digital Analyst

Description

Job Summary: We are seeking a passionate, data-driven, conversion-focused in-house Digital Analyst to join a healthcare transformation team. Key Highlights: 1. Experience in designing and executing full-funnel campaigns 2. Analytical profile, results-oriented, and proficient in tools 3. Designing and implementing digital acquisition strategies We are looking for an in-house Digital Analyst for our client. If you are passionate about data-driven digital marketing and focused on conversion, we want to meet you! You will join the marketing team driving healthcare transformation across Latin America. What do we expect from you? \- Minimum 2 years of experience in agencies or digital performance departments. \- Proven experience in designing and executing full-funnel campaigns (leads, sales, forms). \- Analytical profile, results-oriented, with proficiency in analytics and testing tools. \- Bachelor’s degree in Communications, Marketing, or Business Administration. What do we expect from you? Design or implement digital acquisition strategies on Facebook Ads, Google Ads, and TikTok Ads aligned with business conversion objectives (leads, sales, appointments, forms, etc.). Ensure all campaigns have correct tracking and configured attribution models. Define clear KPIs per funnel stage: CPC, CTR, CPL, CPA, ROAS, conversion rate, etc. Structure accounts, campaigns, ad groups, audience segments, and creatives. Design conversion funnels by channel and audience. Select campaign types, audiences, budgets, and creatives based on funnel stage. Identify and prioritize funnel improvement opportunities (See, Think, DO). Plan and execute experiments (A/B tests) to validate hypotheses. Collaborate with the media agency to review periodic reports (weekly/monthly) on KPIs and document learnings for future decisions. Analyze campaign performance at channel, segment, ad, and landing page levels. Extract actionable insights and continuously propose data-driven improvements. Make ongoing tactical adjustments: bids, audiences, creatives, copy, formats. Test key elements: messages, creatives, landing pages (A/B Testing). Develop and update weekly and monthly performance dashboards to monitor campaigns. What do we offer? Market-competitive compensation. MYPE payroll registration. Excellent work environment. Position type: Full-time Salary: S/.2,500.00 \- S/.3,000.00 per month Work location: Remote