DIGITAL CHANNEL MANAGER

Description

Job Summary: We are seeking a Digital Channel Manager with business acumen and leadership experience to drive the strategy, growth, and commercial operations of our digital channel, prioritizing user experience and team development. Key Highlights: 1. Lead the strategy and growth of the digital channel 2. Drive the evolution of the digital product using agile methodologies 3. Manage and develop a team while promoting continuous improvement We are looking for a **DIGITAL CHANNEL MANAGER** to lead the strategy, growth, and commercial operations of our digital channel. We seek a results-oriented professional with business vision and experience leading digital products and channels—capable of making data-driven decisions and collaborating agilely with Technology, Marketing, Retention, and BI teams. **KEY RESPONSIBILITIES** * Lead the digital channel’s strategy and growth by defining commercial objectives and developing initiatives aimed at increasing sales, conversion, and recurrence. * Lead the evolution of the digital product and prioritize the roadmap jointly with IT, applying agile methodologies, A/B testing, and performance analysis to identify improvement opportunities. * Analyze the digital funnel and key business metrics—including conversion rate, average order value, active users, churn, LTV, and CAC—to identify opportunities and make commercial decisions. * Oversee user acquisition, activation, and retention strategies, ensuring seamless integration across product, marketing, and customer experience. * Lead continuous improvement of the digital platform’s user experience, identifying opportunities in processes such as registration, deposit, withdrawal, and gaming experience. * Manage and develop the assigned team, fostering a culture of experimentation, execution speed, and continuous improvement. * Coordinate with IT, BI/Data, Digital Marketing, Retention, and other departments to ensure proper execution of channel initiatives. **REQUIREMENTS** * Bachelor’s degree or higher in Business Administration, Marketing, Engineering, or related fields. * 6–8 years of experience in digital channels, e-commerce, marketplaces, fintech, iGaming, online betting, digital lotteries, or other high-growth digital businesses. * Minimum 3 years leading commercial, product, or digital business teams. * Experience managing digital products or channels with a focus on growth, conversion, and sales. * Proficiency in analytics and BI tools such as GA4, Power BI, or Qlik. * Experience with A/B testing and digital marketing tools. * Preferred: Experience in digital product management, e-commerce, or business analytics. * Preferred: Prior experience in iGaming, online betting, digital lotteries, or familiarity with gaming technical metrics. **Offer and Benefits:** * Working Hours: Monday–Friday, 9 AM–6 PM * Hybrid Work Mode: Surco * Standard Payroll Regime (General Regime) * Corporate Benefits Application Questions: * In which district do you live? * Please provide your current contact number (for calls and WhatsApp) * What is your academic degree and field of study? * How many years of experience do you have leading digital channels or digital businesses? * What is your earliest possible start date? * What is your salary expectation? Work Location: Hybrid in Lima, Lima