Digital Marketing Analyst

Description

Job Summary: We are seeking a Digital Marketing Analyst with experience in the real estate sector to develop digital strategies and analyze performance metrics that drive growth for our brands. Key Highlights: 1. Career path and professional development opportunity 2. Opportunity to join a growing real estate group 3. Excellent work environment **DIGITAL MARKETING ANALYST** We seek an **analytical, proactive, results-oriented professional with experience in the real estate sector**, who will contribute to the growth of our brands through digital strategies, advertising campaigns, and performance analysis. **Location: Santiago de Surco – On-site work** **Compensation: PEN 3,000 monthly, under REMYPE payroll** **REQUIREMENTS** * Graduate in **Marketing, Advertising, Business Administration**, or related fields. * Minimum of **2 years** of experience in similar roles. * Experience in the **real estate sector**. * Experience managing and optimizing digital advertising campaigns. * Proficiency in **Meta Ads (Facebook Ads), Google Ads, TikTok Ads, and LinkedIn Ads**. * Knowledge of **Google Analytics**. * Familiarity with **digital marketing KPIs and metrics**. * Advanced proficiency in **Excel**. * Basic proficiency in **Power BI**. * Strong analytical, organizational, and goal-oriented skills. **RESPONSIBILITIES** * Prepare and analyze reports on marketing activities for the assigned brand. * Analyze campaign KPIs and results to identify improvement opportunities. * Plan, execute, and optimize campaigns on **Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads**. * Monitor campaign performance and make adjustments to maximize results and efficiency. * Define and optimize bidding strategies aligned with each campaign’s objectives. * Identify audience segmentation opportunities and conduct **A/B testing** for audiences, ads, and content. * Coordinate with various departments to implement marketing campaigns and strategies. * Track brand-related activities to ensure proper execution. * Develop **lead nurturing, remarketing, and lead conversion strategies**. * Manage and segment customer and lead databases. * Execute **CRM campaigns** aimed at expanding the database and improving customer relationships. * Conduct market, competitor, and trend research to identify **insights and new opportunities**. * Present results and recommendations to key stakeholders. * Other duties related to the position. **BENEFITS** * Corporate benefits. * Excellent work environment. * Opportunity for **career path and professional development**. * Join a growing real estate group with nationwide projects. If you have experience in **digital marketing, performance advertising, and the real estate sector**, this opportunity is for you! Salary: Up to PEN 3,000.00 per month Application Question(s): * Briefly describe your experience in similar roles. * Do you agree to the employment modality (REMYPE payroll) at a salary of PEN 3,000? Workplace: On-site employment