Digital Marketing Analyst

Description

Job Summary: We are seeking a Digital Marketing Analyst to manage, optimize, and analyze digital advertising campaigns focused on lead generation, traffic acquisition, and conversions. Key Highlights: 1. Participation in high-impact digital projects. 2. Continuous training and professional development. 3. Opportunities for growth within the organization. We are looking for a **Digital Marketing Analyst** to join our Marketing team. You will manage, optimize, and analyze digital advertising campaigns focused on lead generation, traffic acquisition, and conversions. **Responsibilities** * Manage and optimize campaigns on Meta Ads and Google Ads. * Monitor campaign performance daily and propose improvements. * Analyze metrics and KPIs to identify optimization opportunities. * Support implementation of customer acquisition and conversion strategies. * Prepare performance reports and track KPIs. * Coordinate with Marketing, Design, and Sales teams for campaign development. **Requirements** * Graduate or bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related fields. * Minimum **2 years of experience** in digital marketing and advertising campaign management. * Proficiency in Meta Ads and Google Ads. * Experience with Google Analytics 4\. * Proficiency in Excel or Google Sheets. * Strong analytical skills and results-oriented mindset. **Preferred Qualifications** * Knowledge of Looker Studio, Google Tag Manager, or TikTok Ads. * Experience in lead generation and conversion campaigns. * Familiarity with marketing automation and CRM systems. **We Offer** * Opportunity to join a company operating in construction, architecture, and mining sectors. * Participation in high-impact digital projects. * Continuous training and professional development. * Opportunities for growth within the organization. * Excellent work environment. Salary: S/.1,600\.00 \- S/.1,800\.00 per month Workplace: On-site employment