Digital Marketing Coordinator

Description

Job Summary: Digital Marketing Coordinator to lead campaigns, manage content strategies, and optimize digital visibility. Key Responsibilities: 1. Lead digital marketing campaigns and brand positioning 2. Manage performance campaigns on key platforms 3. Oversee digital user experience and analyze data At UTEC \- Universidad de Ingeniería y Tecnología, we are seeking a **Digital Marketing Coordinator** **What will be your challenges?** * Lead execution of digital campaigns focused on lead generation, conversion, and brand positioning. * Coordinate with media agencies, SEO specialists, content teams, and technology partners to ensure business results. * Manage performance campaigns on Meta, Google, TikTok, and other digital platforms. * Monitor and optimize traffic, lead, CPL, conversion, and ROI metrics. * Coordinate implementation of SEO improvements to strengthen organic visibility and demand generation. * Oversee digital user experience on landing pages, forms, and key digital assets. * Manage social media content calendars and strategies aligned with business objectives. * Analyze data and prepare reports with insights, opportunities, and actionable recommendations. * Coordinate cross-functional initiatives with Admissions, Product, IT, Sales, and other involved departments. * Identify trends, opportunities, and new tools to enhance the digital strategy. **What are we looking for?** * University graduate in Marketing, Systems Engineering, or related fields. * 3–5 years of experience in digital marketing or performance marketing. * Experience leading lead generation and acquisition campaigns. * Experience coordinating agencies and multidisciplinary teams. * Preferred experience in higher education, banking, retail, FMCG, or services. * Preferred experience managing digital budgets and digital transformation projects. * Professional with experience in digital marketing, multichannel campaign management, lead generation, SEO, digital analytics, and conversion optimization. Proficient in CRM, marketing automation, content management, UX/UI, and development of dashboards and KPIs for data-driven decision making. **What do we offer?** * Market-competitive salary. * Full coverage of health insurance (EPS) and oncology insurance. * Personalized training platform. * Discounts at over 200 establishments. * Opportunity to learn and engage in various UTEC projects. **To learn more about us:** * Visit our website: **https://utec.edu.pe/** * Follow us on LinkedIn: **https://www.linkedin.com/school/utec\-universidad\-de\-ingenieria\-y\-tecnologia/mycompany/** If you believe this role matches your profile and the responsibilities described align with what you’re seeking, apply now! **We look forward to meeting you!** ***“At UTEC, we reaffirm our commitment to diversity and inclusion. We guarantee fair selection processes grounded in respect and equal opportunity for all individuals, regardless of origin, gender, age, or disability.”***