Digital Trafficker

Description

Job Summary: We are seeking a passionate Digital Trafficker with a results-driven marketing mindset to create and optimize effective advertising campaigns for an educational institution. Key Highlights: 1. Manages advertising campaigns on Meta Ads, TikTok Ads, and Google Ads. 2. Defines audiences, remarketing strategies, and optimizes key performance indicators. 3. Collaborates in an environment of continuous training and professional growth. At **Academia ASEUNI**, we are an educational institution specializing in pre-university preparation for admission exams to UNI, San Marcos, and other universities. We are currently seeking a **Digital Trafficker** passionate about performance marketing, capable of creating effective advertising campaigns to increase our leads and enrollments. Main Responsibilities: * Create, manage, and optimize advertising campaigns on **Meta Ads (Facebook and Instagram)**. * Manage campaigns on **TikTok Ads** and **Google Ads** (preferred). * Define audiences, segmentation, and remarketing strategies. * Monitor campaign performance daily and optimize metrics such as CPL, CTR, CPC, and ROAS. * Coordinate with the design and content team to develop advertising assets. * Conduct A/B tests of ads, copy, and creatives. * Prepare weekly and monthly reports with performance analysis and improvement proposals. * Propose new strategies to increase student acquisition and improve advertising ROI. * Supervise proper functioning of the Meta Pixel, conversion events, and measurement tools. Requirements: * Technical or university degree in Marketing, Advertising, Communications, or related fields. * Minimum of **1 year** of experience managing digital advertising campaigns. * Proficiency in **Meta Ads Manager** (mandatory). * Knowledge of **Google Ads**, **TikTok Ads**, and **Google Analytics** (preferred). * Strong understanding of digital metrics and data analysis. * Proficiency in Excel or Google Sheets. * Analytical ability, organizational skills, and results orientation. * Certifications in Meta or Google Ads are preferred. Competencies: * Strategic thinking. * Proactivity and initiative. * Goal-oriented mindset. * Effective communication. * Teamwork. * Problem-solving ability and campaign optimization skills. We Offer: * Formal employment contract based on evaluation. * Excellent work environment. * Continuous training. * Opportunities for professional growth. * Participation in high-impact campaigns for a rapidly growing educational institution. **If you are passionate about digital marketing, data analysis, and delivering measurable results, we want to meet you! Apply now and join the Academia ASEUNI team.** Salary: S/.1,400\.00 \- S/.1,500\.00 per month Work Location: On-site employment