Digital Trafficker (Part-time)

Description

Job Summary: We are seeking a Digital Trafficker to plan, configure, optimize, and analyze paid advertising campaigns, strengthening the institutional image and maximizing qualified lead acquisition. Key Highlights: 1. Manage paid advertising campaigns for positioning and lead generation 2. Optimize campaign performance through data analysis 3. Coordinate with communications and design teams for content We are Peru’s first bilingual university (Quechua and Spanish), the Andean Development University (UDEA), founded in 1998 by the San Javier Association of Peru. Additionally, we are the first provincial university to obtain licensing from the National Superintendency of University Education (SUNEDU). We are searching for the Best Talent to join our team **DIGITAL TRAFFICKER** **Job Objective** Plan, configure, optimize, and analyze paid media advertising campaigns on digital platforms (Meta Ads, Google Ads, etc.) to strengthen institutional positioning and brand image, as well as maximize acquisition of qualified leads for academic programs, ensuring efficient use of the allocated budget. **Requirements** * Technical or university education (currently enrolled, graduate, or bachelor’s degree) in Digital Marketing, Advertising, Systems Engineering, or related fields * Minimum 1 year of experience managing paid digital advertising campaigns (Meta Ads and Google Ads), with focus on lead generation strategies. * Prior experience managing accounts in the education sector or service industry is desirable. * Meta Business Suite / Ads Manager: Advanced proficiency in creating audiences (custom, lookalike) and campaign structures. * Google Ads: Knowledge of Search and Display Network campaigns, and keyword optimization. * Web Analytics: Intermediate proficiency in Google Analytics 4 (GA4\) and Google Tag Manager for conversion event tracking. * Excel / Google Sheets: Intermediate level for data cross-referencing, database sorting, and report creation. * Sales Funnel Understanding: Familiarity with user journey stages—from seeing an ad to registering for information requests. **Responsibilities** * Plan, configure, and execute advertising campaigns on Meta Ads, Google Ads, and other strategic digital platforms. * Execute positioning and conversion campaigns aimed at brand strengthening and prospect acquisition. * Implement and verify measurement and tracking tools (Meta Pixel, Google Tag Manager, and GA4\) to ensure accurate performance traceability. * Monitor and optimize campaigns daily via adjustments to targeting, bidding, placements, and budget to maximize performance. * Conduct A/B tests on ads, evaluating formats, audiences, and messaging to identify highest-performing alternatives. * Efficiently manage advertising budgets for undergraduate, graduate, and CIDI campaigns, avoiding deviations. * Prepare weekly and monthly reports with key performance, positioning, and conversion metrics. * Analyze campaign results and propose data-driven improvement actions to optimize performance. * Coordinate with Communications and Design teams, providing recommendations based on advertising content performance. Application Deadline: Wednesday, July 22. **Benefits** * Full formal employment contract (100%) with all statutory benefits * Positive Work Environment * Remote Work Modality * Working Hours: Monday to Friday At the Andean Development University, we are committed to equal opportunity, valuing diversity and fostering an inclusive environment; therefore, this position is open to persons with disabilities. Salary: Starting from S/.1,200\.00 per month Application Question(s): * How old are you? * In which district do you reside? * Are you available to start immediately? * Do you have at least 1 year of experience managing digital advertising campaigns on Meta Ads and Google Ads focused on lead generation strategies? * Do you have proficiency in Meta Business Suite (Ads Manager) for campaign creation, management, and optimization—including custom and lookalike audience segmentation? * Do you have experience managing and optimizing Google Ads campaigns (Search and Display), including keyword selection and optimization? * Do you possess knowledge of Google Analytics 4 (GA4\) and Google Tag Manager for configuring and tracking conversion events and analyzing campaign performance? * What is your salary expectation? * What is your academic background? Work Location: Remote