Marketing Assistant - Social Media

Description

Job Summary: We are seeking a Marketing Assistant - Social Media to manage digital campaigns, capture leads, and convert them into business opportunities. Key Highlights: 1. You will manage and optimize campaigns on Meta Ads, Google Ads, and TikTok Ads. 2. You will oversee the full lead nurturing and qualification cycle. 3. You will prepare reports on digital campaigns and commercial performance. A real estate company specializing in property acquisition, sales, and rentals is seeking a **Marketing Assistant \- Social Media**, responsible for managing digital acquisition campaigns and converting generated leads into genuine business opportunities. **REQUIREMENTS:** * Bachelor's degree, technical diploma, or candidate pursuing studies in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or related fields. * Minimum 2 years of experience managing campaigns in Meta Ads Manager. * Experience managing performance campaigns and optimizing results. * Experience using CRM tools daily (e.g., HubSpot, Pipedrive, Salesforce, Zoho, Clientify, ActiveCampaign, or similar). * Experience in managing and tracking commercial leads. * Intermediate knowledge of Google Ads. * Familiarity with digital metrics (CPL, CTR, CPC, ROAS, Conversions, etc.). * Intermediate proficiency in Microsoft Office or Google Workspace. **EMPLOYMENT CONDITIONS:** * Market-competitive salary \+ monthly variable compensation based on conversion KPI achievement. * On-site working hours: Monday to Friday, 9 AM to 6 PM. * Work location: San Borja. * Benefits: MYPE payroll (50% of statutory benefits). **RESPONSIBILITIES:** * Design, implement, and optimize campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. * Manage campaigns targeting agent recruitment, property acquisition, and property sales or rentals. * Conduct A/B testing of ads, audiences, and creatives to improve campaign performance. * Monitor metrics such as CPL, CTR, ROAS, and other performance indicators to continuously optimize campaigns. * Manage advertising budgets and conduct weekly investment tracking. * Ensure proper integration of leads from digital campaigns into the CRM. * Manage the full lead nurturing cycle, ensuring response times under 5 minutes. * Qualify prospects, schedule appointments, follow up, and confirm attendance of interested parties. * Verify lead information and promptly route leads to the appropriate sales team. * Monitor the sales team’s adherence to response time requirements. * Prepare weekly reports on digital campaigns, lead conversion, and commercial performance. * Coordinate with the Marketing department to continuously improve digital campaigns and strategies. Employment Type: Full-time Salary: S/.1,500\.00 \- S/.1,800\.00 per month Application Question(s): * How many years of experience do you have managing campaigns in Meta Ads Manager? * Do you have experience using CRM systems and managing and tracking commercial leads? * Do you have intermediate knowledge of Google Ads, Google Workspace, and Microsoft Office? * Are you familiar with digital metrics such as CPL, CTR, CPC, ROAS, Conversions, etc.? * If you agree with the conditions, what are your salary expectations? Please specify the amount. Work Location: On-site employment