Marketing Assistant

Description

Job Summary: We are seeking a committed and creative Marketing Assistant to support the development of digital strategies, manage content, coordinate campaigns, and analyze trends to position our brand. Key Highlights: 1. Support in developing digital strategies and brand positioning. 2. Content calendar management, campaign coordination, and social media management. 3. Influencer identification and coordination, trend analysis, and metrics analysis. SWT Internacional S.A.C. Group is the franchisor of Bobocha, a bubble tea brand with an extensive network of stores across Lima and provincial areas. We are experiencing continuous growth and seek a committed and creative **Marketing Assistant** to support the development of our digital strategies and strengthen our brand positioning. **Job Description** We are looking for a Marketing Assistant to join our team. You will be responsible for ensuring the proper execution of the content calendar, campaign coordination, and brand interaction on social media. We seek a candidate with strong analytical capabilities regarding trends—not only fulfilling operational tasks but also proactively proposing innovative initiatives, managing influencers, and continuously improving our digital communication. **Main Responsibilities** * **Content Management:** Support planning, updating, and monitoring the content calendar; propose content ideas, digital initiatives, and interactive activities. * **Audiovisual Coordination:** Coordinate the creation of graphic assets, videos, and posts with the Design and Audiovisual departments. * **Analysis and Trends:** Monitor trends, competitors, and audience behavior on social media; collect and analyze campaign metrics. * **Influencer Marketing:** Identify and propose influencer profiles aligned with the brand; support influencer and content creator outreach, management, and follow-up. * **Campaign Execution:** Support the development of digital campaigns and social media promotions, coordinating required materials and specifications with various branches. * **Administrative Management:** Update marketing databases and reports; track tasks, suppliers, delivery deadlines, quotations, and departmental purchase orders. **Requirements** * **Education:** Technical or university graduate in Marketing, Communications, Advertising, or related fields. * **Experience:** Minimum 1 year in similar roles; proven experience in influencer identification and coordination. **Technical Skills** * **Excel / Google Sheets:** Intermediate level. * **Social Media:** Intermediate level (broad knowledge of current platforms). * **Meta Business Suite:** Basic–Intermediate level. * **Canva and CapCut:** Basic level. **Conditions and Benefits** * **Payroll:** Formal employment under the General Regime, with full statutory benefits (bonuses, CTS, vacation, family allowance where applicable). * **Working Hours:** Monday to Friday, 8:30 am to 6:30 pm; Saturdays, 9:00 am to 12:00 pm. * **Work Location:** San Isidro, Lima. * **Career Path** Salary: S/.1\.00 per month Work Location: On-site employment