Description
Position Summary:
We are seeking a professional to lead end-to-end App initiatives—from conceptualization through implementation and follow-up—acting as the channel’s point of reference for Product and Business.
Key Highlights:
1. Lead end-to-end App initiatives
2. Cross-functional stakeholder coordination
3. Monitor initiative performance and value capture
**Want to develop your professional career?**
BBVA is a global company with over 160 years of history, operating in more than 25 countries where we serve over 80 million customers. We are more than 121\.000 professionals working in multidisciplinary teams with diverse profiles including finance specialists, legal experts, data scientists, developers, engineers, and designers.
Our people make the difference in our success.
**Contract Type:**
Regular (Indefinite)
**What are we looking for?**
RESPONSIBILITIES:
* Lead end\-to\-end App initiatives under your responsibility—from conceptualization and structuring through implementation, rollout, and results tracking.
* Act as the channel’s point of reference and advisor for Product and Business, understanding their strategies, roadmaps, and needs to anticipate impacts and opportunities for the App.
* Support initiatives from other areas impacting the App, challenging and enriching proposed solutions to ensure they meet customer and business needs and integrate appropriately into the channel.
* Structure initiatives under your responsibility, ensuring clarity on scope, expected benefits, feasibility, dependencies, risks, and impact on customers and business.
* Develop, justify, and track Business Cases for initiatives requiring investment, ensuring CAPEX/OPEX justification, expected benefits, and subsequent value capture.
* Lead cross-functional coordination of involved stakeholders, managing agreements, dependencies, risks, blockers, and decisions necessary to ensure proper initiative execution.
* Coordinate end-to-end initiative rollout—including pilots, Friends \& Family testing, segmentation, expansion, communication, and commercial go-to-market with respective areas.
* Ensure initiatives comply with defined App guidelines—considering customer experience, channel stability and operations—in coordination with App Governance.
* Monitor performance and value capture of implemented initiatives, tracking their KPIs related to adoption, usage, experience, and business impact—as well as their contribution to key channel metrics: NPS, digital customers, and transactionality—driving optimization actions based on metrics, customer feedback, and behavioral analysis.
* Identify and structure App evolution opportunities, promoting locally scalable initiatives and adopting global capabilities that add value to the local market.
* Perform other duties assigned by your manager and drive continuous role improvement.
REQUIREMENTS:
* Bachelor’s degree in Industrial Engineering, Business Administration, or related fields. An MBA/Master’s degree is highly desirable.
* Minimum 6 years of experience performing similar functions in the financial sector.
* Familiarity with Artificial Intelligence tools, demonstrating curiosity about integrating these technologies into financial product management and optimization.
**Responsible Banking**
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Our responsible banking model **aims to build a more inclusive and sustainable society.** Because the future of finance is financing the future.
We began with the spirit of helping others make the best financial decisions. That spirit remains today and drives us forward—prioritizing innovation and digital transformation—and making the opportunities of this new era accessible to all.
**Diversity**
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At BBVA, we believe that having a **diverse team** makes us a better bank.
For this reason, we **actively support diversity, inclusion, and equal opportunity**, regardless of race, gender, age, religion, sexual orientation, gender identity, gender expression, and other characteristics. We cultivate a collaborative and inclusive work environment that allows each person to bring forth their best self.
**Our Values**
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**Our values define our identity** and serve as the driving force enabling us to fulfill our purpose and guiding all our actions and decisions.
**Legal Requirements**
If the position you are applying for is located outside the country where you currently reside, you may need to obtain a visa and/or work permit and/or residence permit, as well as comply with any other requirements mandated by local labor and immigration regulations or applicable professional regulations for the position in that country.
Should you be selected as the final candidate, BBVA may assist you in processing the corresponding permit/visa, with the understanding that if, for any reason (i.) the relevant visa and/or work permit and/or residence permit is not issued, or (ii.) any other requirements mandated by local labor and/or immigration and/or professional regulations applicable to the position in that country are not met, you will unfortunately be excluded from the position. Likewise, if you already hold a visa and/or work permit and/or residence permit for the relevant country, please indicate so when applying for the position.