Marketing Assistant

Description

Job Summary: Marketing Assistant to support the development and execution of digital and branding campaigns, and manage Bobocha's community. Key Highlights: 1. Support digital and branding campaigns. 2. Manage the social media community. 3. Coordinate with suppliers and the design team. **About Us** The SWT International Group S.A.C. is the franchisor of Bobocha, a bubble tea brand with an extensive network of stores across Lima and provincial areas. We are growing and seeking a Marketing Assistant. **Purpose of the Position** Execute and assist in developing digital and branding campaigns, and manage the community (comments and messages), following directives from the Digital Marketing Coordination team while maintaining Bobocha’s tone and standards. The Digital Marketing Coordination team leads and oversees this area; the assistant executes tasks. For any situation not covered by the manual, the assistant must consult the Digital Marketing Coordination team before acting to avoid errors. **Main Responsibilities:** **1\. Development and Execution of Digital and Branding Campaigns** * Support campaign development and ideation (proposals, concepts, and assets) under the guidance of the Digital Marketing Coordination team. * Support campaign execution on social media and other digital channels. * Track content calendars and team tasks. **2\. Community Management (Comments and Messages)** * Respond to comments and direct messages (DMs) on the brand’s social media platforms, maintaining Bobocha’s tone and standards. * Timely address frequently asked questions (prices, hours, locations, promotions). * Escalate sensitive cases (serious complaints, claims, crises, or legal matters) to the Digital Marketing Coordination team or Management per the escalation protocol. * Record and report recurring community questions, complaints, and trends. **3\. Coordination with Suppliers and Design** * Coordinate with external suppliers (design, printing, content) and the internal design team. * Track deliveries, deadlines, and approvals. **4\. Content and Departmental Support** * Support management of the content calendar. * Consolidate evidence and results of publications and digital campaigns. * Organize and archive departmental materials, access credentials, and information, and assist in digital performance reporting. **Required Profile** * Graduate or bachelor’s degree in Marketing, Communications, Advertising, or related fields. * 6 months to 1 year of experience in digital marketing, content creation, or community management. * Proficiency in social media platforms and community management (comments and messages). * Strong writing and grammar skills, with brand sensitivity and customer service orientation. * Intermediate Excel skills; Canva and social media analytics proficiency preferred. **Conditions** * Formal employment with all statutory benefits. * Market-aligned compensation: S/ 1,400 – S/ 1,800 monthly, based on experience. * On-site work mode in San Isidro **(Schedule: Monday–Friday, 8:30 AM–6:30 PM; Saturdays, 9:00 AM–12:00 PM)** \+ occasional site visits. Salary: S/.1,400\.00 \- S/.1,800\.00 per month Work Location: On-site employment