BTL Event Coordinator

Description

Job Summary: We are seeking a BTL Event Coordinator with experience in activations, brand campaigns, and trade marketing to execute in-store and event-based activities. Key Highlights: 1. Design creative strategies for events and product activations. 2. Lead the execution of activations and motivate the promoter team. 3. Analyze results to continuously improve strategies. **JOIN OUR TEAM!** At **Twinovo Group**, a leading Chinese consortium officially representing global technology and home appliance brands in Peru—including **Deerma, QCY, Xiaomi**, among others—we are looking for a **BTL EVENT COORDINATOR** with experience in **BTL activations, brand campaigns, and trade marketing projects**, ensuring flawless execution of all in-store and event-based activities. **RESPONSIBILITIES:** * Design creative strategies for events and product activations aligned with business and brand objectives. * Define interactive dynamics to capture the target audience’s attention and encourage participation. * Determine required materials, technical resources, and logistics for event execution. * Coordinate with clients, brands, or retailers on space allocation, permits, and visual guidelines. * Develop detailed activity timelines, ensuring adherence to deadlines and deliverables. * Coordinate with digital marketing and commercial teams on pre-event communication and campaign launches. * Supervise activation implementation, verifying compliance with plans and brand standards. * Lead and motivate the activation and promoter team to ensure efficient and enthusiastic execution. * Train staff on engagement dynamics, sales arguments, and customer service. * Implement direct sales strategies and promotional actions during events. * Resolve real-time issues to ensure activation continuity and success. * Evaluate activation effectiveness using sales, participation, and engagement metrics. * Analyze behavior of non-purchasing customers and implement loyalty actions (coupons, discounts, or follow-up campaigns). * Prepare results reports and provide feedback to involved departments. * Maintain internal communication with digital marketing and commercial teams for metric analysis and continuous improvement. **REQUIREMENTS:** * Degree in Marketing, Advertising, Business Administration, Communications, or related fields. * Minimum 4 years of experience organizing events, BTL activations, or trade marketing. * Knowledge of commercial strategies and vendor management. * Skills in creativity, planning, leadership, and results orientation. **WHAT WE OFFER:** * Formal employment from day one, with all statutory benefits. * Opportunity to join a stable, growing company with international presence. * Corporate discounts on our brands. *At Twinovo Group, we promote gender diversity, ethnic and national origin diversity, and inclusion of persons with disabilities and/or different abilities through equal opportunity in all processes, as we aim to broaden professional development.* Salary: S/.2,500\.00 \- S/.4,000\.00 per month Application Questions: * Briefly describe your experience in the functions outlined above. * Do you have a network of vendors for activations and events? Please briefly detail. * In which district do you reside? * What are your salary expectations? * Please provide your current WhatsApp and phone number. * Please provide your current email address. Work Location: On-site employment