Marketing Coordinator

Description

Job Summary: Marketing and communications professional responsible for designing and implementing plans, managing brand positioning, and analyzing market and customer behavior. Key Highlights: 1. Experience leading work teams. 2. Design and implement the annual marketing and communications plan. 3. Brand positioning management and digital strategy. Bachelor's degree in Marketing, Business Administration, Communications, or related field. Minimum 3–5 years of experience in similar positions. Knowledge of digital marketing, branding, market research, and business strategies. Proficiency with digital tools and performance metrics (social media, Google, CRM, etc.). Experience leading work teams. Real estate industry experience is preferred. Key Responsibilities: Design and implement the annual marketing and communications plan. Manage brand positioning and digital strategy (social media, website, online campaigns). Plan and supervise advertising campaigns, promotions, and commercial activations. Analyze market, competition, and customer behavior. Manage the marketing budget and optimize ROI. Supervise the marketing team and external vendors. Prepare periodic performance reports and key performance indicators (KPIs). Develop lead generation and conversion strategies for real estate projects. Coordinate continuously with the sales department to maximize prospect-to-sale conversion. Analyze lead acquisition metrics, cost per lead (CPL), conversion rate, and return on investment. IMMEDIATE AVAILABILITY Salary: S/.1,154.95 – S/.3,405.90 per month Work Location: On-site employment