Media Buyer / Trafficker

Description

Job Summary: We are seeking a Paid Media expert with an analytical mindset and strong technical proficiency to plan, optimize, and analyze campaigns on Meta Ads and TikTok Ads, with a focus on measurable results and reporting. Key Highlights: 1. Campaign planning and optimization on Meta Ads and TikTok Ads. 2. Data-driven and results-oriented decision-making approach. 3. Responsible management of multiple accounts and budgets. **MAIN RESPONSIBILITIES:** * **Campaign Management:** Plan, structure, set up, and optimize paid advertising campaigns on Meta Ads and TikTok Ads (Google Ads is a plus). * **Technical Setup:** Implement tracking pixels, advanced conversion APIs, tagging, and proper Business Manager structuring. * **Analysis and Optimization:** Monitor and analyze key metrics (ROAS, CPA, CTR, CPL), making rapid adjustments to maximize ad spend performance. * **Conversion-Focused Approach (Direct Response):** Brief the design and content creation teams with clear references and instructions for producing high-impact, sales-oriented creatives. * **Reporting:** Prepare performance reports and proactively propose new scaling strategies for assigned accounts. **CANDIDATE PROFILE:** * **Analytical Mindset:** Obsession with numbers, data, and decisions grounded in real-world outcomes—not intuition. * **Technical Proficiency:** Proven experience and advanced command of Meta and TikTok Ads Managers. * **Strategic Thinking:** Solid understanding of digital sales funnel structures (conversion, retargeting, lead generation). * **Organization:** Ability to manage multiple accounts and budgets with full discipline and accountability. **BONUS POINTS:** * Portfolio or verifiable case studies managing brands across diverse sectors (e.g., E-commerce, local services, aesthetics, etc.). * Familiarity with workflow automation tools (Make, Zapier) or advanced analytics platforms. * Experience building conversion-optimized landing pages. **Position Details:** * **Work Mode:** 100% Remote. * **Schedule:** Availability for **Part-Time** or **Full-Time** Salary: S/.1,300.00 - S/.1,500.00 per month Work Location: Remote employment