Digital Traffic Analyst

Description

Job Summary: We are seeking a Digital Traffic Analyst to plan, execute, and optimize paid digital advertising campaigns, generating traffic, leads, and conversions. Key Highlights: 1. Career Path Opportunity 2. Join a team committed to excellence 3. Corporate Agreements A leading company in the metal-mechanical industry is looking for new talent to join its team. We currently require the following position: **Digital Traffic Analyst** **Job Objective** Plan, execute, optimize, and analyze paid digital advertising campaigns to generate qualified traffic, leads, and conversions while maximizing the company's return on investment (ROI). **REQUIREMENTS:** \- Technical or university degree in Marketing, Advertising, Communications, or related fields. \- Minimum 1 year of experience managing digital campaigns (preferred). \- Knowledge of * Digital advertising platforms. * Digital analytics (Google Analytics, Meta Business Suite). * Conversion funnels and remarketing. * Intermediate-level Excel. **RESPONSIBILITIES:** * Execute and monitor digital advertising campaigns on Meta Ads, Google Ads, and other platforms. * Monitor daily and weekly performance of active campaigns. * Analyze traffic and conversion metrics (CTR, CPC, CPA, ROAS, impressions, reach). * Manage and report on advertising budget expenditures. * Perform audience segmentation according to established guidelines. * Implement operational optimizations (pauses, bid adjustments, segmentation changes). * Support implementation of marketing-defined A/B tests. * Verify correct campaign tagging and tracking (pixels, events, UTMs). * Prepare periodic performance reports and alert on deviations. **BENEFITS:** \- Schedule: Monday to Friday, 8 AM to 5:30 PM; Saturdays, 8 AM to 1 PM. \- Market-competitive salary \- Career Path Opportunity \- Corporate Agreements. Join a team committed to excellence and continuous development! Apply now! Employment Type: Full-time Salary: S/.2,500\.00 \- S/.3,000\.00 per month Work Location: On-site