Marketing Assistant

Description

Job Summary: We are seeking a professional to design, execute, and optimize digital marketing strategies—managing campaigns, content, and analytics to drive results and ROI. Key Highlights: 1. Digital Marketing Strategy and Planning 2. Paid Campaign Management and Optimization (Meta, Google Ads) 3. Data Analysis and KPI Measurement (Google Analytics) **Typical Education** * Marketing, Digital Marketing, Communications, Advertising, or related fields **Essential Soft Skills** * Strategic Thinking * Creativity and Adaptability * Effective Communication **Key Knowledge and Experience** * **Digital Marketing:** SEO (Search Engine Optimization), SEM (Search Engine Marketing, e.g., Google Ads) * **Analytics and Metrics:** Advanced proficiency in Google Analytics and reporting tools. Ability to interpret data, measure KPIs (ROI, CPA, CTR), and translate insights into strategic decisions. * **Paid Advertising:** Experience managing and optimizing campaigns on paid platforms (Meta Ads, Google Ads, LinkedIn Ads), with focus on audience segmentation and budget efficiency. * **Content and Social Media:** Knowledge of developing content strategies (*content marketing*) and managing social media platforms to increase *engagement* and organic reach. **RESPONSIBILITIES** **1\. Strategy and Planning** * **Market Research:** Analyze consumer trends, audience behavior, and conduct ongoing competitive *benchmarking* to identify opportunities. * **Strategy Definition:** Design detailed marketing plans (digital and/or traditional) aligned with sales objectives and the company’s overall strategy. * **Budget Management:** Administer the allocated marketing budget, ensuring efficiency and maximum return on investment (ROI). **2\. Campaign and Content Execution** * **Paid Advertising (*Paid Media*):** Plan, set up, and optimize campaigns on platforms such as **Google Ads (SEM), Meta Ads, and LinkedIn Ads**, focusing on targeting and performance. * **Content Creation and Management:** Oversee or execute creation of content (copy, blogs, videos, infographics) across channels, ensuring brand-consistent messaging. * **Social Media Management:** Develop publishing calendars, engage with the community, and manage the brand’s presence across social platforms. **3\. Analysis and Performance Measurement** * **Web Analytics:** Use tools like **Google Analytics** and other *reporting* platforms to measure website traffic, user behavior, and conversion funnel effectiveness. * **KPI Monitoring:** Rigorously track key performance indicators (KPIs), including cost per acquisition (CPA), click-through rate (CTR), and *lead* generation. * **Continuous Optimization:** Leverage data and analysis to identify improvement opportunities and adjust campaigns and content in real time to maximize performance. **4\. Collaboration and Support** * ***Lead*** **Generation:** Directly support early-stage sales funnel activities to generate qualified contacts (*leads*) and nurture relationships via *Email Marketing* and CRM systems. * **Sales Alignment:** Collaborate closely with the sales team by providing promotional materials, market *insights*, and support in prospect qualification. Job Type: Full\-time Work Location: In person