Digital Marketing Assistant

Description

Job Summary: We are seeking a Digital Marketing Assistant to strengthen our digital presence, promote training services, and produce high-impact communication materials. Key Highlights: 1. Plan, execute, and optimize advertising campaigns on Meta Ads 2. Develop and implement the brand's digital content plan 3. Support the promotion of events and training programs We are looking for a Digital Marketing Assistant **Job Objective** The role aims to strengthen the company's presence across digital media, promote our training, capacity-building, and consulting services, and produce visually striking and professionally crafted communication materials. **Academic Qualifications:** * Technical or university graduate in Marketing or Advertising **Experience:** * Minimum 1 year of experience in digital marketing. * Experience creating and managing advertising campaigns on Meta Ads. * Experience generating leads through advertising campaigns (mandatory) * Experience designing graphic assets for ads and social media * Preferred experience in service-oriented companies, education, accounting, or consulting **Key Responsibilities** * Plan, execute, and optimize Meta Ads (Facebook and Instagram) advertising campaigns focused on lead generation. * Configure traffic, lead, and conversion campaigns according to business objectives. * Post content on social media platforms, crafting corresponding copy (Facebook, LinkedIn, Instagram) * Design and adapt graphic assets and short videos for advertisements. * Monitor key metrics: leads generated, cost per lead (CPL), click-through rate (CTR), reach, and conversions. * Manage lead forms and route submissions to WhatsApp Business * Develop and execute the brand's digital content plan. * Prepare basic performance reports for campaigns and social media. * Support the promotion of events, workshops, and training programs. * Cover institutional events as needed (3–5 per year). **Knowledge and Skills:** * Proficiency in graphic design (Illustrator, Photoshop, Canva, or similar). * Proficiency in Meta Ads for ad creation * Proficiency in using a digital camera to cover institutional events (3–5 events per year) * Proficiency in social media management tools **We Offer:** * EPS health insurance * Positive work environment and opportunities for professional development * Market-competitive remuneration aligned with experience Employment Type: Full-time Salary: Starting from S/.1,400.00 per month Application Questions: * Which tools do you use to design graphic assets and short videos? * What are your salary expectations? * How long have you worked in digital marketing, and in what types of companies? * Have you directly managed Meta Ads campaigns yourself, or only supported another person/team? Work Location: Remote