Freelance Performance Marketer

Description

Job Summary: Transmac is seeking a Freelance Performance Marketer to optimize customer acquisition, with emphasis on real conversion and comprehensive sales funnel analysis. Key Highlights: 1. Optimize the entire customer acquisition system 2. Manage Google Ads and Meta Ads campaigns for lead generation 3. Focus on real metrics: CAC, lead quality, conversion We are Transmac, with over 42 years of experience, distinguished by providing comprehensive solutions in Corporate and Commercial Architecture. We specialize in designing functional, aesthetic, and efficient spaces that reflect our clients’ identity and values. *We are looking for a* ***Freelance Performance Marketer*** *to join our team.* ***Job Objective:*** *Optimize the entire acquisition system:* ***Ad → Landing Page → Lead → Qualified Lead → Sale*** *The focus is not on CPC or CTR. The focus is on:* *Cost per sold project* **Responsibilities:** \* Manage Google Ads and Meta Ads campaigns aimed at generating high-quality leads \* Develop strategies focused on real conversion, not just lead capture \* Execute A/B testing on ads, keywords, copy, and landing pages \* Continuously optimize based on real sales team data \* Conduct full-funnel analysis (from click to close) \* Implement and validate tracking (GTM, real conversions) \* Participate in comparative testing environments (A/B between active strategies) \* Propose improvements to landing pages, messaging, and offers \* Deliver weekly reports with actionable insights (not empty dashboards) \* Collaborate closely with marketing and sales teams. **What We Truly Seek:** \* Proven experience generating leads for services or B2B \* Ability to understand the business—not just campaigns \* Critical thinking to question the entire funnel \* Focus on real metrics: CAC, lead quality, conversion \* Ability to deliver impact from the first month **Requirements:** * 3+ years in performance marketing * Proficiency in Google Ads (Search mandatory) and Meta Ads * Experience in campaign structure, keyword management, and negative keywords * GTM and conversion tracking expertise * Experience in A/B testing and data-driven optimization * Experience collaborating with sales teams Interested candidates wishing to join our team must send their CV to **rosa@transmac.pe**. Transmac is an equal opportunity employer committed to diversity in the workplace. We value the talent and creativity of every individual and are dedicated to providing an inclusive and respectful environment for all employees. We look forward to receiving your application and learning about your talent! Job Type: Full-time Salary: Negotiable Job Type: Full-time, Contract-based Salary: S/.1\.00 per month Work Location: Remote