Social Media Analyst

Description

Job Summary: We are seeking a creative, analytical, and results-oriented Social Media Analyst to enhance our brand positioning through digital strategies. Key Highlights: 1. Manage social media platforms and design digital marketing strategies. 2. Create engaging content and coordinate advertising campaigns. 3. Monitor performance and propose innovative strategies. At **Grupo Posben**, we are looking for a creative, analytical, and results-oriented **Social Media Analyst** who will drive our brand positioning through digital strategies and effective management of our social media platforms. **Responsibilities** * Plan, develop, and execute the company's social media content calendar (Facebook, Instagram, TikTok, LinkedIn, and others). * Design and implement digital marketing strategies to increase reach, engagement, and brand positioning. * Create, write, and publish engaging content (copy, images, videos, and reels) aligned with corporate identity. * Manage the digital community by promptly responding to inquiries, comments, and messages. * Monitor post performance using key performance indicators (KPIs) and prepare results reports. * Analyze metrics such as reach, engagement, conversions, follower growth, and campaign performance. * Coordinate advertising campaigns on Meta Ads, Instagram Ads, and other digital platforms. * Manage digital recruitment campaigns and strengthen the employer brand through social media. * Coordinate with various company departments to generate institutional, commercial, and event-related content. * Stay updated on digital trends, tools, and new social platform features. * Propose innovative strategies to increase engagement and brand recognition. * Other duties inherent to the position assigned by the immediate supervisor. **Requirements** * Bachelor’s degree or higher in Marketing, Communication Sciences, Advertising, Graphic Design, Business Administration, or related fields. * Minimum of **2 years** of experience managing social media and digital marketing strategies. * Proficiency in Meta Business Suite, Meta Ads, TikTok Business, LinkedIn, and Google Business Profile. * Familiarity with design tools such as **Canva, Adobe Photoshop, Illustrator, and/or Premiere Pro** (preferred). * Knowledge of video editing using CapCut, Premiere Pro, or similar tools. * Understanding of digital metrics (KPIs), web analytics, and report generation. * Intermediate-level proficiency in Microsoft Office. * Preferred knowledge of Google Analytics, Metricool, Hootsuite, or similar tools. **Benefits** * Formal employment registration from day one. * Labor benefits as stipulated by law. * Market-competitive remuneration. * Continuous training. * Opportunities for professional growth and development. * Excellent work environment. * Opportunity to join a solid and continuously growing company. * Hybrid work schedule. **Apply with us!** If you are passionate about the digital world, enjoy creating content that connects with people, and seek to develop impactful strategies, **this opportunity is for you**. **At Grupo Posben, we promote equal opportunity and value diversity. We invite all individuals to participate in our selection processes without distinction based on gender, age, disability, origin, sexual orientation, religion, or any other condition protected by current legislation.** Workplace: On-site employment